Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot. Read More
Frustrated with Marketing That Doesn’t Work? Our Third Law of Content Marketing Can Help!
For the last two months, we’ve introduced you to two of the four laws of content marketing. In January, we talked about how “content is king” and explained why content is more vital now than ever. Then we explained why “focusing on people, not search engines” is key if you want to win over clients. That brings us to the third law of content marketing: shared success. Content doesn’t exist in a vacuum, and neither Read More
How Much Revenue Are You Losing By Doing Your Own Marketing? – LFMM 359
Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a vendor or in-house staff? If you sat down and looked at the data, you could be surprised. This week, we share some numbers with you to see just how much revenue you could be giving up each month because you chose to do your marketing yourself. Read More
Succeed in Business with the Right Strategies
Remember the musical How to Succeed in Business Without Really Trying? Ralph Macchio goes from the mailroom to the boardroom by not accomplishing anything in his career other than kissing up to the right people. But, for entrepreneurs, kissing up to the boss won’t help much! If you want to succeed without really trying when you’re running the show, you need to focus on these six things instead. 1. Retain and Read More
The Rules of (Social Media) Engagement – LFMM 358
So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social media. But should that really be your primary focus? It's easy to get caught up in it, but for lawyers, social media should be seen differently. We discuss on this week's episode. Read More
The Game-Changing Marketing Solution No One Else Knows About: Meet the Content Loop™
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end of the metaphorical funnel and guide them to the bottom where they become consultations or clients. Read More
Tips for Your Hiring Process – LFMM 357
Combing through resumes is a huge waste of time, especially when you have more important work to do. In this week's episode, we provide some tips on how to automatically eliminate over 90% of applicants without you having to spend a second looking at resumes. Read More
Humans vs. Robots: The Content Battle (and Our 2nd Law of Content Marketing)
Would you make an emotional love confession to your toothbrush? Would you tell your favorite joke to a glass of water? If you answered “no” twice, take a minute to think about why those answers were so easy, and yet you don’t bat an eye about marketing to robots. When we say robots, we’re referring to search engine algorithms — the invisible hand controlling everyone’s Google searches. Every year, more lawyers Read More
Being Everywhere vs. Being Top of Mind – LFMM 356
What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success. Read More
How Effective Are Your Employees, Really? Use This Method to Find Out!
The marketing industry is full of mantras, but if we had to pick just one to burn into every lawyer’s brain, it would be this: “Right person, right seat.” We repeat that phrase all the time here at Spotlight Branding, and we’re convinced that following through with it is the best way to build a successful business — whether that’s a law firm or a circus animal training company. If you’ve been paying attention, you Read More
