“That’s not fair” — it’s a phrase everyone hears and says far too often. And, it’s just as often followed by the retort, “Well, life’s not fair.” The concept of “fair” is very misguided, and the year 2020 took it to a whole new level. Nowadays, saying “life isn’t fair” feels like the best scapegoat for everything we’ve been through this year. But fairness is often like luck: It’s better to be fair or have a little Read More
Personality Tests for Your Team! – LFMM 350
Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive. Read More
4 Resolutions for Business Success in 2021
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business focused New Year’s resolutions to put our company on track for greater success. If you’re chomping at the bit to get started in 2021, we’d suggest doing the same for your firm. These would be our top four resolutions for you based on our experience. 1. DECREASE YOUR WORKLOAD As Read More
A Lesson from the Grocery Store – LFMM 349
What did the grocery store teach us about the importance of content in 2021? It's going to be more important than ever to stay top-of-mind! We're kicking of 2021 with another great episode of the Law Firm Marketing Minute. Hope you enjoy! Read More
Increase Your Website’s Conversion!
Websites that use a live chat feature have been shown to convert at a higher rate. Many services out there provide chat support for law firms, and we recommend Smith. Smith.ai provides live chat agents as well as receptionist service. In addition to answering website chats, Smith’s agents can also answer texts and social media messages to unify your sales communications. Even more, Smith’s agents Read More
What Mattered in 2020? Content! – LFMM 348
For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all because we doubled down on our content strategy. If content wasn't part of your marketing plan this year, make sure it's part of it next year! Read More
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it. A great list has a few components. It’s usually more than just an Excel spreadsheet with names, addresses, email addresses, preferences, and phone Read More
The Real Truth About Building a Law Firm Website – LFMM 347
How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode of The Law Firm Marketing Minute aims to set the record straight. Read More
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
Your Law Firm Is Like a Football Team – LFMM 346
Believe it or not, your law firm can draw a lot of similarities from a football team. This week's episode looks at five ways each side is similar. If you want more info, check out our blog on this same topic! [link - https://spotlightbranding.com/the-xs-and-os-of-a-winning-law-firm-5-football-lessons-that-will-help-your-business-thrive-in-2021/] Read More
