We’re pretty big football fans at the office and several of us look forward to every single game. Usually screen time helps us turn off our work brains, but lately, we’ve been watching football with marketing on our minds. Suddenly it hit us: A winning football team and a thriving law firm have a lot in common. Honestly, the same could be said for any business! If you apply these five lessons from football, you’ll Read More
Starting a Podcast Is Easy with Buzzsprout!
Starting a podcast for your law firm can be a great authority-building tool that you can quickly implement into your marketing. While there are several other podcast hosts out there, Buzzsprout comes with a lot of easy-to-understand features that also puts your podcast in front of as many people as possible. In fact, Buzzsprout can distribute your show to over 15 different media platforms, including Apple Podcast, Read More
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street. Read More
How to Create Core Values for Your Law Firm That Matter
Here at Spotlight Branding, we use the phrase “right person, right seat” when we’re talking about hiring. That means getting the perfect person in the correct role at the company, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does this person have the right skill set? Are they a good fit for our company? Do they mesh well with our culture?” That last question is the toughest to answer Read More
A Quick Tip to Improve Your Content – LFMM 344
This week, we share an easy way to generate tons of topics for your law firm, whether it's blog, video, or podcast episodes. It's all about providing one tip in each piece of content that you can keep evergreen so that it provides value for months on end. Read More
3 Tips from Filmmakers to Help You Master Video
As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While in-person sales meetings and lunches will never be a thing of the past, mastering the video sales call to present yourself, your company, and your product is vital. After all, you want the most memorable part of your call to be the product you’re pitching Read More
Tap into Your Email List! – LFMM 343
Your contact list (and yes, you certainly have one) is the most precious marketing asset you own, and if you're not regularly reaching out to them, you're losing business to your competition. This week, find out what you can do to start tapping into this precious resource! Read More
How to Tap the Goldmine of Your Contact List (Even If You Don’t Think You Have One)
A few weeks ago, one of our clients came to us with a dilemma. He wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to opt into the emails before he sent them. He was leaning toward asking for the opt-in, but we discouraged it. This is how we explained our thought process: Your contact list is full of connections Read More
Where Do Your Clients Hang Out? – LFMM 342
Do you know where your audience spends most of their time? Whether it's the real world or the digital one, knowing where your audience spends time will help you craft the right marketing message to stay top-of-mind and make you the first law firm they think of when the need arises. In this week's episode, we give you some tips for where to look! Read More
Should Your Law Firm Be on TikTok?
The Chinese social media platform TikTok has been all over the news for the last few months, and the buzz has officially made it into the Spotlight Branding office. Now that the controversial app has reached 800 million users, law firm owners are starting to wonder, “Should I try it out?” When clients ask, our answer is this: “What do you have to lose?” Sure, new downloads of TikTok might be banned by the Read More
