Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
4 Time Management Tips for Attorneys
We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well. 1. Streamline your touchpoints with your referral sources As a small business owner, you know it’s important to Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn't have a blog (or you're not using it the right way), you're missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about. Read More
4 Ways to Take Your Law Firm Website to the Next Level
You have a website - great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you hired us to build it for you! Of course, there’s always room for improvement, and depending on your marketing goals, there are some things you can do to really make your website go to work for you. 1. Add Chat Functionality Those chat boxes you see Read More
Making Ghost Calls Work for You and the Most Important Tool
*Content for this blog post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. The educational portion of your business – the ongoing coaching and training you’re providing for your staff – must be based on relationships, communications and sales. Read More
4 Ways to Solve Cash Flow Problems in Your Law Firm
As a small business owner, the cash flow peaks and valleys add much more stress to your already stressful life. We’ve heard from many attorneys that cash flow issues are one of their biggest challenges, so we’d like to offer some tips on what we’ve learned as a small business that has helped us through our own cash flow rough spots. 1. Invest in Marketing Shocking that a marketing company would put this as the Read More
TikTok for Lawyers? – LFMM 323
TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week's episode! Read More
A Free (And Great!) Spreadsheet App
Why pay over $100 for a license to use Microsoft Excel when there’s a free spreadsheet app out there that has just as much functionality, if not more, and is easier to use? That’s Google Sheets. Google has taken everything you’ve come to rely on with Excel (and Numbers if you’re a Mac user) and put it into an easy-to-use application. (Also, if this reads familiar to you -- yes, it’s just like Google Docs from a Read More
How to Retake Control and Grow Your Firm: 3 Tips for Nailing Down the Ideal SOP
Trying to grow your law firm without a written manual of standard operating procedures (SOP) is like trying to run a successful bakery without written recipes. Imagine you opened a pie shop, showed your staff how to bake apple pie with your secret recipe, and watched them do it until they baked delicious, golden pies. Then, you stepped out of the kitchen for six months. How do you know that they’re still making pies Read More
