Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode! Read More
Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit. Hundreds of law firms neglect their social media accounts, and every single one of them is stabbing their own company in the back. You might not Read More
You Need KPIs – LFMM 354
Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success. Read More
3 Reasons Your Business Goals Don’t Work
At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders, implementing S.M.A.R.T. goals or strategic plans to give their company a clear path to success. But every year, perfectly crafted benchmarks fall by the wayside and join weight loss on the scrap heap of New Year’s resolutions. Owners scratch Read More
Stop Chasing Down ARs: Have Your Website Collect Payments for You
While the majority of lawyer websites don’t need intricate client portals with secure logins, there are some benefits to having one: It can help your administrative side run more efficiently. One way is to collect payments from your clients. This can be a laborious and complex process, of course. You have to set up an internal payment collection system with a merchant that can process the fee and communicate with Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is. To come up with your piece of advice (aka your one tip) and turn it into a blog Read More
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like. Read More
Content Makes All Marketing Work Better (Because ‘Content Is King’!)
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar? If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each of the four laws and how you can use them to improve the marketing efforts for your law firm. This month, Read More
What’s Your Mindset? – LFMM 351
There seems to be two kinds of business owners out there: There's the entrepreneur who's always looking for ways to grow the business, and there are the ones who feel like they have to do everything themselves. If you're the second kind of business owner, you're playing a dangerous game that might result in you getting burned out and hating your career. It's time to delegate! Read More
