Business is competitive by nature. If competitors didn’t push our favorite brands to be better, they may not even exist. Our technology options would be limited without Apple’s ingenuity. Shipping options would be limited without UPS or FedEx. And access to our favorite athletic gear would be more limited if no one was pushing the top brands like Nike to innovate. Competition fuels our greatest inventions, but behind Read More
Yes, You Can Actually Still Get More Referrals! – LFMM 337
If you're not focusing on referrals (or you're just hoping they continue to come in at the same rate they've always appeared), you could easily double them by investing in your marketing and staying top of mind! This week's episode is a great reminder that referrals are out there waiting to be had, but you could be losing serious revenue because you're not doing anything to attract them. Read More
Organization Has Never Been This Easy
If your way of organizing your tasks is a pile of sticky notes all over your desk or a barely legible notepad full of loosely connected thoughts, it’s time for an upgrade! But even if your organizational skills are a little more advanced than that, Monday.com could very well make your life even easier. This software is used by some of the country’s biggest companies from Uber to Costco to Hulu and more. It allows Read More
Pursuing Perfection? Take a Breath
Lawyers tend to be a different breed of human being. They are detail-oriented and perfectionists. This can be even more true for entrepreneurial attorneys who set out to start and run their own law firm. Does this sound like you? If so, you've likely encountered difficulties when it came to your marketing - specifically, your content. You've agonized over your website's design and the content that went onto Read More
2021 Starts Today! – LFMM 336
Believe it or not, we're headed into Q4 which means it's time to start thinking about your plans for 2021. In this episode, we talk about how to approach your marketing plan for next year, especially if your 2020 strategy didn't produce results. Read More
Stop Chasing Perfection! – LFMM 335
Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you're handling your own marketing. This week's episode encourages a different perspective and challenges you to start letting things go. Read More
Considering Hiring? Now Is the Perfect Time
Right now, we’re stuck in a pretty turbulent economy. Millions of people have lost their jobs or been forced to leave them because of the coronavirus pandemic, and the whole world feels a bit upside down. Because of all that, it might feel crazy to take the leap of hiring someone new right now. But in reality, this uncertain period mid-pandemic is the perfect time to bring a new employee onboard if you have the Read More
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process because it feels awkward to ask. Those positions are totally understandable, but it doesn’t have to be that way. Asking for testimonials doesn’t need to be a gut-wrenching, unsatisfying process. With the right strategy, you can solicit them Read More
A Lesson from a Car Dealership – LFMM 334
What can a trip to a car dealership teach us about running a small business? John provides that answer in this week's episode. Additionally, we talk about our new DIY Marketing Plan that we've made available. Grab your kit here. (link to www.spotlightbranding.com/diy) Read More
Overcoming Camera Shyness – LFMM 333
We all have insecurities, and it can be easy to object to a video marketing strategy if we're concerned about what people will think about our physical appearance. This week's episode looks to address those concerns and provide a new perspective on any kind of speaking you do. Read More
