Websites that use a live chat feature have been shown to convert at a higher rate. Many services out there provide chat support for law firms, and we recommend Smith. Smith.ai provides live chat agents as well as receptionist service. In addition to answering website chats, Smith’s agents can also answer texts and social media messages to unify your sales communications. Even more, Smith’s agents Read More
What Mattered in 2020? Content! – LFMM 348
For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all because we doubled down on our content strategy. If content wasn't part of your marketing plan this year, make sure it's part of it next year! Read More
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it. A great list has a few components. It’s usually more than just an Excel spreadsheet with names, addresses, email addresses, preferences, and phone Read More
The Real Truth About Building a Law Firm Website – LFMM 347
How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode of The Law Firm Marketing Minute aims to set the record straight. Read More
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
Your Law Firm Is Like a Football Team – LFMM 346
Believe it or not, your law firm can draw a lot of similarities from a football team. This week's episode looks at five ways each side is similar. If you want more info, check out our blog on this same topic! [link - https://spotlightbranding.com/the-xs-and-os-of-a-winning-law-firm-5-football-lessons-that-will-help-your-business-thrive-in-2021/] Read More
The Xs and Os of a Winning Law Firm: 5 Football Lessons That Will Help Your Business Thrive in 2021
We’re pretty big football fans at the office and several of us look forward to every single game. Usually screen time helps us turn off our work brains, but lately, we’ve been watching football with marketing on our minds. Suddenly it hit us: A winning football team and a thriving law firm have a lot in common. Honestly, the same could be said for any business! If you apply these five lessons from football, you’ll Read More
Starting a Podcast Is Easy with Buzzsprout!
Starting a podcast for your law firm can be a great authority-building tool that you can quickly implement into your marketing. While there are several other podcast hosts out there, Buzzsprout comes with a lot of easy-to-understand features that also puts your podcast in front of as many people as possible. In fact, Buzzsprout can distribute your show to over 15 different media platforms, including Apple Podcast, Read More
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street. Read More
How to Create Core Values for Your Law Firm That Matter
Here at Spotlight Branding, we use the phrase “right person, right seat” when we’re talking about hiring. That means getting the perfect person in the correct role at the company, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does this person have the right skill set? Are they a good fit for our company? Do they mesh well with our culture?” That last question is the toughest to answer Read More
