*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. When companies, businesses and individuals seek legal advice, they contact an attorney they know or have read about. Reporters do the same. When you read a news story, perhaps with a quote from another Real Estate attorney, don't get mad that a reporter who probably never heard of you did not Read More
Your Keys to Law Firm Growth in 2020
We won’t go so far as to say growing your law firm is simple, but with the right tools, processes, and strategies in place, it should be easy. With that in mind, our team put together a checklist of three easy steps you can take to help grow your firm in 2020. If you haven’t made every single one of these changes, you’re holding your firm back from reaching the level of growth you deserve! 1. HIRE A Read More
The Importance of a Free Download on Your Website – LFMM 291
Do you have a valuable download full of helpful information on your website available to your visitors for free? This episode of the Law Firm Marketing Minute provides two big reasons why it's such an important element to have. Read More
The Secret to Doubling Your Referrals Without Spending a Penny on Advertising
*This post originally appeared in the December 2019 edition of our print newsletter. A crisis going on right now in the U.S. is impacting every single law firm in the country, including yours. And it’s not a financial crisis or a crisis of conscience, but something a lot more frustrating: a referral crisis. According to a study conducted by Texas Tech University, law firms are only getting about one-third Read More
Increase Conversion on Your Website!
Your website is often your firm’s first impression on a prospective client. At Spotlight Branding, we design our websites to capture client information in many ways, including a free resource, an e-newsletter signup, and contact forms positioned throughout the site. Another way you can convert visitors to prospects on your website is by utilizing a chat function. There are several technologies out there that Read More
Ways to Boost Your Social Media Presence in 2020 – LFMM 290
Looking to take your law firm's social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute! Read More
Don’t Dismiss the Email Newsletter (It’s More Powerful Than You Think!)
*This article originally appeared in the November 2019 edition of our print newsletter. When we pitch email newsletters to our clients, we’re often met with the verbal equivalent of an eye roll. You know the arguments: “Nobody wants another email in their inbox,” “No one is going to read my email newsletter,” and “I hate getting email newsletters — when I do, I put them in the trash or mark them as spam, and my Read More
Should You Do Your Own Marketing? – LFMM 289
Should you - the solo or small firm attorney - spend time doing your own firm's marketing when you could be doing legal work (or even better, relaxing)? Of course you can, but this week's episode highlights a few reasons why it isn't the best decision. Read More
Is Your Marketing Getting Stale? 3 Strategies to Refresh Your Campaign in 2020
*This post originally appeared in the December 2019 edition of our print newsletter. In just a few days, the decade will be over. If a survey of your marketing campaign reveals your strategies are “so 2010s,” why not try out some fresh tactics in the new year? Here at Spotlight Branding, we like to work a step ahead, and our clients have had success with these three cutting-edge techniques. They’ll be all the rage Read More
Are You Falling for Deceptive Marketing?
*This article originally appeared in the November 2019 edition of our print newsletter. It’s time to talk about that darling of marketing pitches and boardroom presentations: the proposal. You know the one. It’s five pages long, filled with graphs, pictures, drawn-out examples, and topped off by a flashy executive summary. All too often, we watch incompetent marketing companies use pretty proposals to get law Read More
