There's a saying that goes something like "only amateurs get bored with their marketing." We've seen so many attorneys abandon marketing that's been working for them just to chase a shiny new initiative. Don't! This week's episode explains. Read More
“I’m Just a Solo”: Is Your Mindset Undermining Your Company’s Future?
*This article appeared in the November 2019 edition of our print newsletter This summer, my team and I spent the weekend at a conference for solo and small law firms, shaking hands and dispensing marketing advice. The trip was a success, but one glaring problem stood out to me. Over and over, I met lawyers from solo and small law firms who were afraid of growth. I don’t think they were even conscious of the fear. Read More
“I’m Just a Solo” – LFMM 287
So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! Read More
4 Marketing Disasters to Avoid with Your Website
Spotlight Branding has been in business for nearly a decade, so we’ve seen a lot of attorney websites. Of course there are a lot of great ones out there. However, there are A LOT of bad attorney websites out there; and if you are the owner of one, it is costing you not only thousands of dollars in lost business, but it’s doing damage to your reputation as an attorney. Your website is like a digital version of your Read More
Beware of Cheap SEO Services – LFMM 286
Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean. Read More
A Fun Way to Reward Your Hard-Working Employees
As a small firm attorney, we recognize that you may not have the cash flow to consistently give bonuses and raises to your employees. Bonusly can help! This program allows you and your employees to give micro-bonuses to each other that everyone can accrue to exchange for cash or gift cards for their own personal use! The platform is really simple to use. All you have to do is decide on an allotment each employee Read More
So You Started a Podcast, Now What? – LFMM 285
Now that you have a podcast, you want to make sure you're not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode! Read More
Fully Understand Your Marketing by Tracking the Data That Matters!
This is going to sound like a clickbait article, but bear with us. Here’s the secret marketing companies don’t want you to know about! Marketing companies like to throw a lot of data at you and then gloat at how their work has resulted in an increase in various metrics. Unfortunately for you - a lot of that data is useless. Those numbers are mostly for vanity and don’t really give you any insight into how well Read More
The Smart Way to Hire: Why It’s Time to Shake Up Your Law Firm’s Hiring Process
*This article appeared in the October 2019 edition of our print newsletter Most businesses use a similar hiring process. Prospective candidates send in their resumes for the hiring manager to review. Then, based on almost nothing more than those resumes, they decide who is valuable enough for an in-person interview. Finally, after a 30–60-minute conversation, they choose the perfect employee. If that doesn’t sound Read More
Break Away from Bland: How to Write Content That Pops
When it comes to winning over customers with content marketing, many lawyers seem to think, “If we publish, they will come.” That would certainly explain the flood of bland, cookie-cutter blog posts pumped out across social media every day. To win over readers and make the most of your marketing dollars, your content needs to have a personality — a voice. Of course, personalizing content comes with a few pitfalls Read More
