As a lawyer, being perceived as an expert in your market is tremendously valuable. Potential clients don't shop for a lawyer the same way they do for their groceries. (At least, the clients you want don't.) Grocery shoppers may be willing to try a new brand of cereal that they've never heard of if it's 20% cheaper than what they normally buy. But when someone hires a lawyer, it is typically because they've got a Read More

Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day.But a strategic, value-based approach to email marketing can provide a great return for professional firms. The key is to focus on providing value to your readers - to give them a reason to keep opening your emails, reading them, and clicking your Read More

A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus our attention on the interior pages of your website. This is not intended to serve as a complete list of everything your website needs, and not all of these components will apply to every firm website. But each of these elements is very Read More

We recently wrote about the importance of having a website that reflects your expert status. (You can read that blog entry here.) It’s critical that visitors to your website can immediately tell that you’re very good at what you do.  Now, we’re going to shift from that strategic discussion to a more practical one and talk about how specifically you can accomplish this goal with your website. Today, we’re going to Read More

There are a lot of things that your website “should” do. It should provide accurate contact information so that clients can find you. It should provide a clear picture of what you do and how you can help. It should reflect your brand and make you look good. It should be highly visible on Google and other search engines.All of this is important. But there’s another critically important function that your website Read More

Recently we got some great feedback from a client. He told us that, when a prospect finds him online and calls his office, that “the deal is already halfway done.” This client’s internet presence is so impressive that when a prospect calls him up, there’s not much to do other than hash out the details. The prospect has already been sufficiently convinced of our client’s expertise and ability and is ready to sign on Read More

As of January 1, 2014, Twitter had approximately 645 million users. With over 58 millions tweets created per day and 135,000 new users each and every day, it’s not an exaggeration to suggest that Twitter has fundamentally changed the way that much of the world communicates. In fact, analysts often point to the key role Twitter played in shaping the “Arab Spring” revolutions that began in late 2010. There’s no Read More