🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm’s Content Strategy Out of Sync?Ever wonder why some law firms convert leads faster than others? The answer might be in their sales cycle. In this episode, attorney and YouTube expert Jeff Hampton explains how understanding your law firm’s sales cycle—whether fast-paced or longer-term—can help you create Read More
Is There a Shortcut to YouTube Success? – Ep 782
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Does YouTube Success Come Easy for Lawyers?You’ve heard the stories of creators blowing up on YouTube, but is there really a shortcut to success? In this episode, Jeff Hampton, attorney and YouTube expert, shares the truth behind what it takes to build a thriving YouTube channel for your law firm. Spoiler alert: it’s not about quick Read More
The Beginner’s Blueprint for YouTube – Ep 781
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!What does YouTube offer for law firm growth?Think YouTube is just for viral videos? Think again. In this episode, Jeff Hampton, lawyer and YouTube expert, dives into a proven blueprint designed specifically for lawyers to use YouTube to attract more clients. We’ll walk you through how to focus on your most profitable Read More
Four Legal Marketing Misconceptions
You must determine your goals before developing a marketing plan or strategy. Marketing is as broad a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems. All four marketing misconceptions we outline can be traced back to this thought process. Misconception #1: Blogs are for SEO Some marketing companies (we’re not one of them) view Read More
Mastering YouTube as a Busy Lawyer: an Overview – Ep 780
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Can You Leverage YouTube to Build Trust?Curious how YouTube could boost your law firm’s growth? In this episode, we’re joined by Jeff Hampton, a lawyer and YouTube expert, to discuss the benefits of using longform video content to build trust and attract potential clients. Jeff shares his approach to creating valuable videos that can be repurposed Read More
A Month’s Worth of Social Media Video Content: Step By Step – Ep 779
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Can AI Help You Plan a Month of Social Media Posts?Ever feel overwhelmed by creating enough social media content for your law firm? In this episode, we’re diving into how AI tools like ChatGPT can help you plan and generate a month’s worth of video content. From brainstorming topics to structuring your videos, AI Read More
The Marketing DictionaryÂ
Recently, I created an advertisement for a magazine (people still do this occasionally). It was for Spotlight Branding and briefly discussed content marketing, ROI, and SEO. Like any proud son, I sent the ad to my mother so she could tell me how amazing I was. Instead, she told me she didn’t understand the ad copy and that maybe she wasn’t my target audience. I have also had other experiences where I emailed Read More
Streamlining Your Legal Blogs: Step by Step – Ep 778
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm’s Blog Process Slowing You Down?Feel like creating blog posts for your law firm takes way too much time? In this episode, we’re breaking down how to streamline your legal blog process, step by step. From using AI tools to generate ideas and drafts, to fine-tuning content to match your firm’s voice, Read More
This is Making SEO Obsolete for Law Firms – Ep 777
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm’s SEO Strategy Getting Left Behind?Have you noticed how search results are changing lately? With AI and Google’s new Search Generative Experience (SGE), the way people search for answers is shifting fast. If your law firm is still banking on traditional SEO to drive clients, you might be falling Read More
Keeping Your Law Firm’s Lights On Thru Social Media – Ep 776
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Does Your Law Firm’s Social Media Prove You’re Open for Business?When was the last time your law firm posted on social media? If it’s been a while, clients might be wondering if you’re even still in business. In this episode, we’re diving into why consistent content is the key to keeping your law Read More
