For years, we have expressed our belief in content marketing through a concept called The Content Loop—and we still do. The Content Loop stands in contrast to a funnel because the latter ends. To show you how The Content Loop works, imagine all the clients you have worked with in your career. Put them all in a room, and feel free to kick out the few who were displeased with your services. This room is filled Read More
Don’t Waste Your Time! – Ep 718
Did you like this episode? Dislike it? Most law firms want to grow. However, lead generation is not the only way to grow, and you probably have a solid network that is a gold mine!Most of the law firm owners we speak to have goals of growing. This is terrific to hear! However, let's not get it twisted. Your law firm probably already has a great network that is sitting like an untapped gold mine!👉Here's what you Read More
How Branding Supports Any Law Firm Goal – Ep 717
Did you like this episode? Dislike it? Do you want your law firm to grow? Do you want your law firm to not grow?Regardless of what your answer is, branding can help! Branding keeps you top of mind even when you do not want to grow. What's the benefit? Simply put: marketing does not do well when it's stopped and started multiple times. 👉Here's what you can expect: How branding helps your law firm Read More
Transforming Elder Advisors Law
Elder Advisors Law—a firm dedicated to elder law and estate planning—faced a significant challenge: their marketing could have been more cohesive with consistent messages and disjointed content. This "hodgepodge" approach left clients and potential clients uncertain about the firm’s brand and what they offered. It comes down to what problems they solve and whether people know they exist. Their partnership with Read More
The Most Overlooked Aspect of Legal Branding – 716
Did you like this episode? Dislike it? Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly).When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law firms.👉Here's what you can expect: The real meaning of branding Read More
The Tried & True Marketing Method That Law Firms Need – Ep 715
Did you like this episode? Dislike it? It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness.This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long game, and law firms need to do this to get ahead!👉Here's what you Read More
Lessons Learned in Fluidity Part Five: A Mind Map for Leadership
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. In today's rapidly Read More
The Art of Law Firm Growth (Without Lead Gen) feat Fanny Cohen – Ep 714
Did you like this episode? Dislike it? You read that title right! No lead gen, but law firm growth! How does that happen?The truth is that most law firms already take part in this practice. It's already an aspect of their firm. However, they may not be taking full advantage of it, and that is where the magic actually happens. We guested Fanny Cohen, Director of Operations here at Spotlight Branding, to find out Read More
This Method Remains Undefeated In Legal Marketing – Ep 713
Did you like this episode? Dislike it? I asked Fanny if she's ever had a conversation about a lack of referrals increase if the proper steps were taken. She said this!The craziest part is that most law firms already have a website, a social media presence, and/or a blog. The issue is that they simply do not have the time to keep up with it or track the results. How do they know if it's working or not? They Read More
The Real Way That Law Firms Maximize Referrals – Ep 712
Did you like this episode? Dislike it? It may seem like a hamster wheel, but properly adding the correct systems will help this process work much more efficiently!Most law firms get almost all or at least half of their business from referrals. Word of mouth works beautifully. But how does a law firm know when they've peaked? Fanny answers this!👉Here's what you can expect: How do law firms maximize their Read More
