You’re sending out invoices, but that doesn’t mean as much when the bills go unpaid. What makes matters even more difficult is that when you run a smaller practice, you don’t have time to chase clients down for payment. Even if you did, it’s hard to do so without risking the relationship. The answer is to develop an effective accounts receivable process. This article provides tips for encouraging clients to pay Read More
Marketing Plans, Part 2: How to Create a Marketing Plan
Last week we shared the most essential components every marketing plan should have. This week in the second part of this series, we're telling you exactly how to put your plan together. Step 1: Do Your Research Before any plan can come together, you need to understand where your firm's marketing currently stands. What do you do well? Not so well? What opportunities are out there (or have been done in the past) Read More
The Manifest Names Spotlight Branding as One of the Most Reviewed Design Agencies in Charlotte
The Spotlight Branding team is happy to announce that we’ve been recognized as one of the most reviewed agencies in Charlotte’s design industry. This award means a lot to us and we are delighted that we can finally share this amazing news with all of you. The Manifest, for those of you who haven’t heard about them, is a business blog site that aims to gather and verify the hard data, expert insights, and Read More
DO EMAIL MARKETING! – LFMM 462
We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
What a Coach Could Do for Your Firm
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. First, before I share Read More
Algorithms Explained, Part 2: How Do They Work?
We’ve already explained what social media algorithms are and why they’re essential for your marketing strategy. Now for the biggest question: How do they work? The answer is both simple and complicated. While algorithms are designed to provide users with relevant content, they run on data science. They can analyze data and rank posts based on criteria that most of us won’t completely understand, but that doesn’t Read More
Marketing Plans, Part 1: The Essential Components
During the survey period for our 2023 Legal Marketing Trends Report, the overwhelming majority of respondents indicated that they needed help with their marketing plan. In this two-part series, we're looking at the most essential components of what needs to be included in your marketing plan. 1. Goals & Initiatives If you run EOS or a similar sort of framework in your firm, you likely already have things Read More
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How to Get Managing Partner Buy-In on New Marketing Campaigns
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. I’m no stranger to asking for money — at least in my 9-5 as Digital Marketing Director for a mid-size personal injury law firm. I manage a pretty big chunk of Read More
Algorithms Explained, Part 1: What Are They?
If you use social media, you’ve experienced the power of algorithms. They make sure that you see relevant content on your feed instead of the Facebook equivalent of spam. What they are and how they work isn’t really important to you—unless you’re a marketer. That’s where the game changes. If you’re trying to increase your social media profile, understanding the algorithm is essential to getting the results you Read More
