Have you seen this title before? If you have, it’s because I wrote a sales email with the same title. Writing a blog based on a sales email is not cheating because it’s what we call content multiplication. You take a piece of content and duplicate it on other platforms. For example, the podcast you record gets broken up into smaller parts and posted throughout the week. Now, one podcast gets turned into several days’ Read More
What Growing Your Team Means For Your Firm – Ep 727
Did you like this episode? Dislike it? Growth of the team means growth of the law firm!Chris Clark, of Clark.Law, started his journey with a part-time paralegal, and it has grown since. He shares his insight into his thoughts about growth.👉Here's what you can expect: Chris Clark's story How growth of the team is a GREAT thing ☝️Need help creating a marketing plan? We have a template:Download Your Free Read More
Legal Blogs from a Law Firm Owner’s Perspective – Ep 726
Did you like this episode? Dislike it? What purpose do blogs serve for your law firm?Chris Clark, of Clark.Law, used to have a completely different mindset on how blogs fit into his law firm. Since being with Spotlight Branding, this view has shifted!👉Here's what you can expect: The real purpose of legal blogs How a law firm owner's mindset shifted ☝️Need help creating a marketing plan? We have a Read More
How To Get People To Show Up To Your Webinar
How many calls, meetings, and clients do you have today? You likely have enough to cause an ulcer. When people set up webinars, they often overlook how busy their attendees are. As a copywriter, I meet with attorneys almost daily—and even then, I will phone their office only to find out they are at court, in mediation, or on another call. I am not pointing this out because I am frustrated or angered by it (we simply Read More
Does Building A Marketing Plan Still Scare You?
It used to make me uneasy. We have met people in the marketing industry for over ten years who get anxious when building one. I want you to walk away from this blog with two basic concepts. First, marketing plans aren’t as complicated as you think. (Because I want you to have everything you need to be successful, here’s a link to our marketing plan template. Feel free to look at it while you are reading this because Read More
This Episode is a Selfish Plug (Client Story) – Ep in 725
Did you like this episode? Dislike it? Just being honest here!We had the opportunity to sit down with Chris Clark, founder of Clark.Law, and pick his brain about his journey with Spotlight Branding and his personal thoughts on marketing/what content does for your marketing.👉Here's what you can expect: The story of a successful law firm owner How content can help you get started ☝️Need help creating a Read More
Finding Your Fit in the Legal World feat. Jacob Hoyle – Ep 724
Did you like this episode? Dislike it? The mental health of the legal industry is in decline. Law firm owners work themselves to destruction. This needs to change!This week, we spoke with Jacob Hoyle of FitView Wellness, a successful entrepreneur. He shared his story of adversity and success with us in hopes of inspiring law firm owners.You can find everything about FitView Wellness here! 👉Here's what Read More
How A Law Firm Grew By 30% With Spotlight Branding
When Brett Trembly founded Trembly Law Firm, his business and corporate law practice, he recognized the importance of investing in his “online real estate.” Brett has always been committed to excellence. He believes in having a robust digital presence to support offline business development efforts. Brett emphasizes that having a well-structured “house” is crucial for long-term success. Law firms can easily get Read More
Mental Health & Legal Entrepreneurs – Ep 723
Did you like this episode? Dislike it? The legal industry suffers greatly from mental health issues. In fact, it just keeps getting worse year after year. Hear from a successful entrepreneur about how he prioritizes mental health and why. Jake explains the science behind physical fitness and how a consistency of workouts can ultimately improve many aspects of your life!👉Here's what you can expect: The Read More
Successful Entrepreneurs Do This to Stay Motivated – Ep 722
Did you like this episode? Dislike it? Many times small business/law firm owners will start feeling doubt, anxiety, and/or imposter syndrome. This is how entrepreneurs can stay motivated through all the downs of being a small business owner. Do you agree?👉Here's what you can expect: What to do first when it comes to analyzing self-doubt How you can establish your business to prevent Read More
