Did you like this episode? Dislike it? Your law firm could be heading for danger if it does not have solid systems in place!This week, we spoke with Megan Beaver, VP of Spotlight Branding, about how she has used systems in her career to make things run smoother, take stress off of plates, and grow the team and business. She shares her secrets here! 👉Here's what you can expect: How to implement the best Read More
If You Feel Like You’re Drowning, Listen To This! – Ep 703
Did you like this episode? Dislike it? If you feel like you're drowning in your law firm, then you may need to hear this!Taking the step out to view everything may not even be possible. In these cases, you may need to bring in someone to do it for you! 👉Here's what you can expect: How to not drown in your own law firm The speed of the leader is the speed of the team ☝️Need help creating a Read More
Building A Marketing Plan: What Happens If I Waste The 10%? (Part 8)
In our last post, we discussed how much money you should spend on marketing. We advocated that you should allocate 10% of your revenue toward marketing. Now, imagine the person who’s law firm makes $2,000,000 a year in revenue. Are we arguing they should prioritize using $200,000 of that on marketing? Yes, we are. We spend 20% of our revenue on marketing to show you how serious we are. There’s no Read More
How Our VP Leveled Up Our Ops Department – Ep 702
Did you like this episode? Dislike it? It's no secret. Systems are needed to grow your law firm.Hear from our VP herself about how she upgraded the operations department here at Spotlight Branding. 👉Here's what you can expect: Megan's way of getting a system in place for growth The effects it had on the operations team ☝️Need help creating a marketing plan? We have a template:Download Your Free Read More
What’s Holding Many Law Firm Owners Back? – Ep 701
Did you like this episode? Dislike it? In this episode, we dive a little bit into why lawyers should not be doing things around their law firm even if they love to!Without saying it directly, this episode definitely ties into mental wellness in the legal industry. Many times, we find that lawyers feel like they NEED to do everything themselves. 👉Here's what you can expect: Why law firm owners should NOT Read More
Building A Marketing Plan: Budgeting (Part 7)
For those with us throughout this blog series, you have read about a marketing plan, how to organize one, and how to track it. To reiterate, there are four distinct components of a great marketing plan: What your firm is doing When you are doing it What do you think it is going to result in (or what do you hope it accomplishes) What it is going to cost Throughout the previous six Read More
The System that Creates Systems – Ep 700
Did you like this episode? Dislike it? Your law firm needs a system, but where do you even get started?This week, Megan joins the podcast and on this episode, she explains the best way for law firms to create new systems that will help with production. 👉Here's what you can expect: What comes first: system or process? How Megan views systems before they become systems ☝️Need help creating a Read More
Building A Marketing Plan: Figuring Out Your Goals & Intentions (Part 6)
After our previous blog, we discussed how a great marketing plan includes goals and intentions. There are several different types of marketing, and each one should have an associated outcome. At Spotlight Branding, the blogs, email newsletters, and social media we write for our clients help them stay in touch with their existing network. Not many measurables are associated with that tell the whole story. If you Read More
Creating an Effective Marketing Plan From Scratch pt 2 – Ep 699
Did you like this episode? Dislike it? We are finishing up this 2-part episode with the final touches on your law firm's marketing plan. Is your law firm kind of lost when it comes to marketing? Has it always been this way? What is the direction for 2024? 👉Here's what you can expect: Marc puts the finishing touches on the marketing plan Everything and anything else you need to know ☝️Need help Read More
Taking Your Law Firm to the Next Level – Ep 698
Did you like this episode? Dislike it? One of Marc's friends took his law firm to 7 figures and beyond using these marketing tactics. What are they?The point is that you have to be willing to try sh*t and fail. Nothing changes if nothing changes. 👉Here's what you can expect: How Marc's friend took his firm to the next level What Marc would say is the most needed to do so ☝️Need help creating a Read More
