If you have ever sat down with any of us at Spotlight Branding when we have gone over the Content Loop, you would have heard us discuss touchpoints. Examples of touchpoints are blogs, social media posts, podcasts, and videos. They are a means of staying connected with your network because they deliver informative and educational content your audience can use. Staying in touch with them has several benefits, such as Read More
Lawyers, You’re Not the Hero and That’s Okay! – Ep 688
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in Read More
How StoryBrand Can Level Up Your Law Firm – Ep 687
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this Read More
Personality Vs. Professionalism On Social Media
After doing some quick napkin math, I figured I had had around 700 phone conversations with attorneys. Though each one was professional in tone, we discussed surfing, hockey, jiu-jitsu, music, running, dogs—the list is long. I have been writing for some of my clients for close to four years, and the longer these relationships go, the more personal they become. I prefer it because people who share a personal story Read More
Let Video Content Do the Heavy Lifting – Ep 686
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect: The power of video content Read More
Personality vs. Professionalism in the Law Firm – Ep 685
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top.When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect: The difference each plays in humanizing your law firm Why it is important to Read More
Give, Give Some More, Then AskÂ
Before you read anything else, please visit our company website, schedule a consultation, meet with one of our employees, and choose us for your content marketing. Did you do it? I doubt it, but I began the blog to show you how unlikely it is to simply turn a prospect into a paying client by asking. Many lawyers will use social media with us and insist that many of our posts should get people to call them and book Read More
The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) – Ep 684
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and the role it plays in growing your law Read More
Gathering & Utilizing Client FeedbackÂ
Your previous clients are your best salespeople. Because you have established trust with them and have proven your ability to deliver an appropriate resolution, they are in the best position to tell others about you. Imagine that you have a very close relationship with a sibling. If you need an attorney and your brother or sister says they had a fantastic experience with one, how likely are you to set up a Read More
The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) – Ep 683
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in this so much that we use it ourselves!👉Here's what you can Read More
