Regardless of your chosen practice area(s), pretend you are an estate planning attorney. You set up various types of trusts, draft wills, and help your clients title their assets appropriately to align with their estate plans. A client calls your office, learns about what you do, and immediately agrees to pay a retainer for your legal services. During your first meeting with your client, they tell you they Read More
This Builds Community Better Than Anything – Ep 721
Did you like this episode? Dislike it? As a small business/law firm, your community is your lifeline. Your network is your pulse. How can you effectively build a community for your law firm?What is the most important thing that entrepreneurs are doing to successfully build their communities? We asked Jake Hoyle, owner of FitView Wellness, and this is what he had to say.👉Here's what you can expect: How small Read More
Some Advice from a Successful Entrepreneur – Ep 720
Did you like this episode? Dislike it? Law firm owners are entrepreneurs. They are small business owners. Instead of marketing advice, this week we focus on business advice.This week, we spoke with Jacob Hoyle, owner of Fit View. On this episode, he talks about the humble beginnings and addresses any lawyers out there who took the leap recently or are going to take the leap!👉Here's what you can expect: The Read More
The Equation for Better Law Firm Clients – Ep 719
Did you like this episode? Dislike it? The CEO of Spotlight Branding, Marc, has come up with an equation that, if followed, will lead to better clients for law firms.If your firm has turned into a nightmare, then it could be because you are not getting the clients you want. Maybe you want higher-paying clients, clients who are already semi-educated on their legal situation, or clients who have cases you would Read More
TOMA + Branding = Better Clients
For years, we have expressed our belief in content marketing through a concept called The Content Loop—and we still do. The Content Loop stands in contrast to a funnel because the latter ends. To show you how The Content Loop works, imagine all the clients you have worked with in your career. Put them all in a room, and feel free to kick out the few who were displeased with your services. This room is filled Read More
Don’t Waste Your Time! – Ep 718
Did you like this episode? Dislike it? Most law firms want to grow. However, lead generation is not the only way to grow, and you probably have a solid network that is a gold mine!Most of the law firm owners we speak to have goals of growing. This is terrific to hear! However, let's not get it twisted. Your law firm probably already has a great network that is sitting like an untapped gold mine!👉Here's what you Read More
How Branding Supports Any Law Firm Goal – Ep 717
Did you like this episode? Dislike it? Do you want your law firm to grow? Do you want your law firm to not grow?Regardless of what your answer is, branding can help! Branding keeps you top of mind even when you do not want to grow. What's the benefit? Simply put: marketing does not do well when it's stopped and started multiple times. 👉Here's what you can expect: How branding helps your law firm Read More
Transforming Elder Advisors Law
Elder Advisors Law—a firm dedicated to elder law and estate planning—faced a significant challenge: their marketing could have been more cohesive with consistent messages and disjointed content. This "hodgepodge" approach left clients and potential clients uncertain about the firm’s brand and what they offered. It comes down to what problems they solve and whether people know they exist. Their partnership with Read More
The Most Overlooked Aspect of Legal Branding – 716
Did you like this episode? Dislike it? Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly).When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law firms.👉Here's what you can expect: The real meaning of branding Read More
The Tried & True Marketing Method That Law Firms Need – Ep 715
Did you like this episode? Dislike it? It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness.This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long game, and law firms need to do this to get ahead!👉Here's what you Read More
