This is where we will address the elephant in the room surrounding ROI. After our blog on how to get started, we said that your plan has to be dynamic and adaptable. That doesn’t answer what needs to change and when you should do so. There’s that old cartoon of a person standing at the bottom of a large hole while digging for gold. The viewer can see that the person is inches from finding the treasure. However, the Read More
The Best Marketing Plan Strategy for Law Firms – Ep 697
Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics?The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains.👉Here's what you can expect: How can you maximize your firm's Read More
Why You May Need to Rethink Your Firm’s Marketing Plan – Ep 696
Did you like this episode? Dislike it? We've been talking for about a week and a half about building a solid legal marketing plan, but now we are saying you may need to rethink it. Don't worry though!You need to leave room for failure, and that is okay! If you believe nothing in your marketing plan can fail, then you may hit a wall and it will hurt! We explain this in today's episode.👉Here's what you can Read More
Building A Marketing Plan: What Version One Should Look Like (Part 4)
In this next blog, to give you an idea of where we are heading, we will explain how to maintain your marketing plan. Before you adapt and work with it, you still need to have some sort of product. Hence, we want to give you all the tools you need to build Version One of a marketing plan. Version One will be complex for many people, so we wanted to make it easier. What Marketing Are We Going to Be Doing? As a Read More
A Sh*tty Written Marketing Plan is Better Than This! – Ep 695
Did you like this episode? Dislike it? You may have the ultimate marketing plan for your law firm all laid out beautifully in your head, but if it never gets out of your head and onto the page, then it's all for nothing!We have seen it time and time again. Law firms fail to get their marketing plans onto the page and it becomes a mess. Marc explains why it's essential to get it onto the page!👉Here's what you can Read More
Building A Marketing Plan: Six Categories To Get You Started (Part 3)
Ok, so you’ve committed to building a marketing plan. You have a spreadsheet with four rows, one for each quarter, and a blank series of columns because you are unsure what categories to use. Though we will give you some ideas to get started, it is also important to note that you don’t need four rows. Why? Because nothing says, you have to do this by quarter. That is how we do it here at Spotlight, but that doesn’t Read More
Creating an Effective Marketing Plan From Scratch pt 1 – Ep 694
Did you like this episode? Dislike it? If your law firm needs a strong marketing plan to reach its goals, then this is a great place to start!Most law firms are not starting their marketing journey the correct way, and this can simply be because they do not have a marketing plan! In fact, most law firms probably do not even have a strong marketing plant to begin with. Prepare to take some notes because this is Read More
Building Version One of Your Legal Marketing Plan – Ep 693
Did you like this episode? Dislike it? What it looks like to build version one of your law firm's marketing plan. It may seem like a tall ask especially if you're new to this process. Marc breaks down how to make it work for you and your firm's goals!👉Here's what you can expect: How to create version one of your marketing plan The best way to make it work for you ☝️Need help creating a marketing Read More
Building A Marketing Plan: Using The Categories (Part 2)
In the previous blog, we discussed the fifth step in a marketing plan: organizing your marketing plan under several different categories. We mentioned that you could either have a category entitled “Social Media” encompassing organic posts (things you post for free) and paid digital ads through various social media platforms, or you could have separate ones for each. The key point is that there was no right or better Read More
Legal Marketing Strategy vs Plan – The Chicken vs The Egg – Ep 692
Did you like this episode? Dislike it? Strategizing and Planning. What comes first? Does one NEED to go before the other?We have a chicken vs egg type of discussion about this one. Marc does give a great reason why he believes the plan will help create the strategy! 👉Here's what you can expect: What comes first How your law firm can be more effective with its marketing ☝️Need help creating a Read More
