Before you read anything else, please visit our company website, schedule a consultation, meet with one of our employees, and choose us for your content marketing. Did you do it? I doubt it, but I began the blog to show you how unlikely it is to simply turn a prospect into a paying client by asking. Many lawyers will use social media with us and insist that many of our posts should get people to call them and book Read More
The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) – Ep 684
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and the role it plays in growing your law Read More
Gathering & Utilizing Client FeedbackÂ
Your previous clients are your best salespeople. Because you have established trust with them and have proven your ability to deliver an appropriate resolution, they are in the best position to tell others about you. Imagine that you have a very close relationship with a sibling. If you need an attorney and your brother or sister says they had a fantastic experience with one, how likely are you to set up a Read More
The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) – Ep 683
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in this so much that we use it ourselves!👉Here's what you can Read More
How Content Can Show Your Law Firm’s Good Energy (feat. Marc Cerniglia) – Ep 682
Did you like this episode? Dislike it? For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's good energy!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a quick insight that a lot of law firm owners do not consider: marketing can remind your current and past clients of the good energy your Read More
Tips For Mastering Client Communication
Communication is a tool that bridges the gap between confusion and clarity. Despite its importance, it’s one of the first things that gets cut out when people are short on time. Whether you are a marketing agency that deals with time-strapped lawyers or a lawyer managing a series of clients, the challenge is balancing the need for communication while appreciating someone else’s time. A reputation for being an Read More
The Best Way to Handle Negative Reviews (feat. Marc Cerniglia) – Ep 681
Did you like this episode? Dislike it? So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He told us what the best practice of addressing negative reviews or comments is! 👉Here's what you can expect: The answer to the questions above The best way to respond to a negative Read More
The Best Way Law Firms Create Client Loyalty (feat. Marc Cerniglia) – Ep 680
🎙Subscribe on Spotify, Apple Podcasts, or wherever you listen! Client communication is incredibly effective in creating client loyalty. This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us the best practices law firms should implement on Day One of any new client: setting expectations!  👉Here's what you can expect: The number one thing to create client loyalty How client Read More
Integrating Physical Training Into Your FirmÂ
Stick with me on this one. We are not advocating that you take your attorneys and staff on forced marches or go to the parking lot for burpees. There are several reasons why this element of health should be a part of your firm, even if you are running a law firm. Dick Winters, the commanding officer of Easy Company depicted in Band of Brothers, understood the connection between fitness and mental resilience. “Stay in Read More
Mental Wellness in the World of Law – Ep 679
The legal world is suffering, heavily, from mental health issues. We wanted to make sure that we highlighted some of the things that have helped us!Please note that we are not trained professionals and we do not claim to be. We are simply sharing our experiences and things that we have been able to use for help. We hope someone in need gets some aid from this episode. If you or someone you know needs immediate Read More
