Did you like this episode? Dislike it? Your law firm needs a system, but where do you even get started?This week, Megan joins the podcast and on this episode, she explains the best way for law firms to create new systems that will help with production. 👉Here's what you can expect: What comes first: system or process? How Megan views systems before they become systems ☝️Need help creating a Read More
Building A Marketing Plan: Figuring Out Your Goals & Intentions (Part 6)
After our previous blog, we discussed how a great marketing plan includes goals and intentions. There are several different types of marketing, and each one should have an associated outcome. At Spotlight Branding, the blogs, email newsletters, and social media we write for our clients help them stay in touch with their existing network. Not many measurables are associated with that tell the whole story. If you Read More
Creating an Effective Marketing Plan From Scratch pt 2 – Ep 699
Did you like this episode? Dislike it? We are finishing up this 2-part episode with the final touches on your law firm's marketing plan. Is your law firm kind of lost when it comes to marketing? Has it always been this way? What is the direction for 2024? 👉Here's what you can expect: Marc puts the finishing touches on the marketing plan Everything and anything else you need to know ☝️Need help Read More
Taking Your Law Firm to the Next Level – Ep 698
Did you like this episode? Dislike it? One of Marc's friends took his law firm to 7 figures and beyond using these marketing tactics. What are they?The point is that you have to be willing to try sh*t and fail. Nothing changes if nothing changes. 👉Here's what you can expect: How Marc's friend took his firm to the next level What Marc would say is the most needed to do so ☝️Need help creating a Read More
Building A Marketing Plan: Maintaining Your Marketing Plan (Part 5)
This is where we will address the elephant in the room surrounding ROI. After our blog on how to get started, we said that your plan has to be dynamic and adaptable. That doesn’t answer what needs to change and when you should do so. There’s that old cartoon of a person standing at the bottom of a large hole while digging for gold. The viewer can see that the person is inches from finding the treasure. However, the Read More
The Best Marketing Plan Strategy for Law Firms – Ep 697
Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics?The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains.👉Here's what you can expect: How can you maximize your firm's Read More
Why You May Need to Rethink Your Firm’s Marketing Plan – Ep 696
Did you like this episode? Dislike it? We've been talking for about a week and a half about building a solid legal marketing plan, but now we are saying you may need to rethink it. Don't worry though!You need to leave room for failure, and that is okay! If you believe nothing in your marketing plan can fail, then you may hit a wall and it will hurt! We explain this in today's episode.👉Here's what you can Read More
Building A Marketing Plan: What Version One Should Look Like (Part 4)
In this next blog, to give you an idea of where we are heading, we will explain how to maintain your marketing plan. Before you adapt and work with it, you still need to have some sort of product. Hence, we want to give you all the tools you need to build Version One of a marketing plan. Version One will be complex for many people, so we wanted to make it easier. What Marketing Are We Going to Be Doing? As a Read More
A Sh*tty Written Marketing Plan is Better Than This! – Ep 695
Did you like this episode? Dislike it? You may have the ultimate marketing plan for your law firm all laid out beautifully in your head, but if it never gets out of your head and onto the page, then it's all for nothing!We have seen it time and time again. Law firms fail to get their marketing plans onto the page and it becomes a mess. Marc explains why it's essential to get it onto the page!👉Here's what you can Read More
Building A Marketing Plan: Six Categories To Get You Started (Part 3)
Ok, so you’ve committed to building a marketing plan. You have a spreadsheet with four rows, one for each quarter, and a blank series of columns because you are unsure what categories to use. Though we will give you some ideas to get started, it is also important to note that you don’t need four rows. Why? Because nothing says, you have to do this by quarter. That is how we do it here at Spotlight, but that doesn’t Read More
