It all comes back to the reason for why you're on social media. If you want to get more bookings, then you may be disappointed more often than not! We have helped so many law firms realize that social media works as the perfect nurturing tool. It can help educate your potential clients and humanize your firm before the consultation even occurs!👉Here's what you can expect: The ACTUAL purpose of social media Read More
Shield Your Eyes From Vanity Metrics
Advertising and marketing have changed significantly in the last 60 years. The most obvious one is technological advancement. In the 1960s, marketers relied on print media, radio, and television. These have been replaced with the internet, social media platforms, and smartphones. This shift not only speaks to how audiences are reached but also how they interact with marketing efforts (content), The other Read More
The Art of Content Multiplication – Ep 671
Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help.This process will save your firm time and creative energy! We are doing it as we speak! It is a very cool concept that works like a charm.👉Here's what you can expect: How to create more content with less time Ideas for your firm to consider for content ☝️One of our best free resources Read More
The Social Media Diet for Law Firms – Ep 670
Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful.Eddie & Smike talk about the social media diet. How do you get down to the core purpose of your law firm's social media?👉Here's what you can expect: Mainstream expectations vs reality What the actual purpose of social media is ☝️One of our best free resources that Read More
Content Is Vital To Direct Marketing
There is a divide in the advertising/marketing community between two methods: Brand Marketing & Direct Marketing. The former is the Volkswagen commercial during the Super Bowl, the Pepsi logo on the wall of a hockey rink, and the things you’d see on an episode of Mad Men. When people see a car commercial during the Super Bowl, very few stop what they are doing to call a dealership. They are, however, seeing that Read More
Content’s Impact on Direct Marketing – Ep 669
It's been the week for legal marketing content! Enjoy the entire episode!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: High & Low Thresholds How starting with an offer can HURT your marketing The way content creates your best salespeople ☝️One of our best free resources that can Read More
What “Word-Of-Mouth” Looks Like In The Digital Age
Word-of-mouth marketing is a timeless and powerful tool for influencing decisions and driving sales. In the past, this involved one person telling another or pointing them toward a product or service during face-to-face conversations. Today, the mentality behind word-of-mouth and the referral network remains the same, but platforms and reach have transformed dramatically. An online review or social media post Read More
Content Does Wonders For Your Law Firm – Ep 668
We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect: How does content do wonders? The threshold crushers! Get a better sense of exactly what content does ☝️One of our best free resources that can make all your marketing work Read More
These Put Your Law Firm in the Fast Lane – Ep 667
You already know this. Referrals are the name of the game!Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below.👉Here's what you can expect: How to blow thresholds away What content can do to get more referrals What content can do when you don't have any referrals ☝️One of our best free resources that Read More
Stages Of Awareness: Most Aware (Part 5)
In our final discussion on the stages of awareness, we will veer slightly off course. We will briefly discuss what the most aware stage looks like, as described by Eugene Schwartz, but we will look at what this means regarding how Spotlight Branding approaches content. Clients in this stage are the closest they will be to choosing your firm, but they need one last push. What Breakthrough Advertising Says Read More
