Did you like this episode? Dislike it? By simply having marketing categories in your marketing plan, you help your marketing efforts immensely!For many law firm owners or legal marketing directors, creating a marketing plan can seem daunting. It does not have to be this way! 👉Here's what you can expect: How marketing categories help your overall efforts The best way to think about marketing Read More
4 Elements a Legal Marketing Plan Absolutely Needs – Ep 690
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start!Marc shares his insight on creating a marketing plan. The first thing you need to make sure is that you can answer these Read More
Building A Marketing Plan: What Is A Marketing Plan? (Part 1)
Many people ask what they need to start developing a marketing plan. However, we question to what degree most law firms either have a marketing plan or think they have one. For instance, as we begin discussing a marketing plan and its components, you may realize that what you have is falling considerably short. That’s not to say that a marketing plan is overly complex. As you read this blog series, you will Read More
Humanizing Your Law Firm’s Image – Ep 689
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods.In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded, but this could not be Read More
Embracing The Effectiveness Of Video ContentÂ
If you have ever sat down with any of us at Spotlight Branding when we have gone over the Content Loop, you would have heard us discuss touchpoints. Examples of touchpoints are blogs, social media posts, podcasts, and videos. They are a means of staying connected with your network because they deliver informative and educational content your audience can use. Staying in touch with them has several benefits, such as Read More
Lawyers, You’re Not the Hero and That’s Okay! – Ep 688
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in Read More
How StoryBrand Can Level Up Your Law Firm – Ep 687
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this Read More
Personality Vs. Professionalism On Social Media
After doing some quick napkin math, I figured I had had around 700 phone conversations with attorneys. Though each one was professional in tone, we discussed surfing, hockey, jiu-jitsu, music, running, dogs—the list is long. I have been writing for some of my clients for close to four years, and the longer these relationships go, the more personal they become. I prefer it because people who share a personal story Read More
Let Video Content Do the Heavy Lifting – Ep 686
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect: The power of video content Read More
Personality vs. Professionalism in the Law Firm – Ep 685
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top.When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect: The difference each plays in humanizing your law firm Why it is important to Read More
