You must expect some of your marketing efforts to fail in the short term. We discussed having a confidence scale at the end of the previous blog. Each marketing initiative you pursue will have a rating that indicates how likely you think it will succeed. Don’t get hung up on the ranking system; the true purpose here is to let yourself try things. Pair new initiatives with things you are less familiar with. (Pro Tip: Read More
The Myth About Law Firm Referrals – Ep 711
Did you like this episode? Dislike it? Most law firms that get any referrals believe they are getting the most they can get. This is usually a myth!Just because your law firm is getting 50 referrals, it does not necessarily mean they are maximizing their referrals. According to a study done by Texas Tech, they found that less than a third of law firm clients refer to the firms, but more than three-quarters are Read More
Law Firms That Capitalize On This Are Winning! – Ep 710
Did you like this episode? Dislike it? Many law firms have a much better time with almost every aspect of clients that come from other clients. It's true! We've said time and time before that referrals tend to be the best clients for law firms. How can a law firm get more of these better clients? Fanny Cohen, Director of Ops for Spotlight Branding, spends her days helping lawyers get more referrals. She Read More
Tell Your Story, Grow Your Law Firm feat. John Hinson – Ep 709
Did you like this episode? Dislike it? This week, we hear a familiar voice. John Hinson joins to discuss a super powerful aspect of marketing that your law firm needs!You see it in every form of media. Storytelling has been a staple of human existence for thousands of years. It is the thing that your marketing needs in order to make the biggest impact!👉Here's what you can expect: Why is storytelling so Read More
The Not-So-Secret Way Law Firms Get More Clients – Ep 708
Did you like this episode? Dislike it? It's not a secret. In fact, it's right in front of your face basically every day! Law firms are securing more clients by using storytelling. If you don't believe us, then take a look around at almost every piece of media produced today. The better the storytelling, the more effective it will be!👉Here's what you can expect: Why lawyers need to consider Read More
Building A Marketing Plan: How Long Should I Wait Before Pulling The Ripcord? (Part 9)
To pick up where we left off, let’s discuss your options for marketing plans that aren’t working. When something isn’t generating a return, you must either modify what you are doing or allocate your money elsewhere. (To be fair, you can adjust your goals, but we are looking at this strictly from a budgetary standpoint.) Whether you want to tweak something or withdraw money, there’s an underlying question of Read More
How to Effectively Use Story In Your Legal Marketing – Ep 707
Did you like this episode? Dislike it? Using a story is the best way to relate to your audience. How can you use it in your law firm's everyday marketing?You may not realize it, but the best content for your legal marketing is right there in your experience bank. What you have gone through could make a great story to relate to your audience!👉Here's what you can expect: The most effective way to use a story in Read More
Law Firm Leadership Part Four: Learning and Development Program Outline Introduction
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. So far in this leadership Read More
Don’t Cross This Line In Your Legal Marketing! – Ep 706
Did you like this episode? Dislike it? We get it! You want to make the biggest impact with your marketing. However, there is a line you need to watch out for!Unfortunately, many lawyers tend to cross this same line and it ends up playing out poorly for them in the long run. We are here to warn any law firms of what could potentially hurt their marketing and branding!👉Here's what you can expect: What is this Read More
How to Earn Your Audience’s Trust – Ep 705
Did you like this episode? Dislike it? Marketing is all about winning over your audience and gaining their trust. How?There are many ways your law firm can do this, but one of the best ways is to use storytelling. By telling a story, you can show your audience how you are the perfect fit for them. John signs back onto the podcast to share his insight!👉Here's what you can expect: John explains the power of Read More
