It used to make me uneasy. We have met people in the marketing industry for over ten years who get anxious when building one. I want you to walk away from this blog with two basic concepts. First, marketing plans aren’t as complicated as you think. (Because I want you to have everything you need to be successful, here’s a link to our marketing plan template. Feel free to look at it while you are reading this because Read More
This Episode is a Selfish Plug (Client Story) – Ep in 725
Did you like this episode? Dislike it? Just being honest here!We had the opportunity to sit down with Chris Clark, founder of Clark.Law, and pick his brain about his journey with Spotlight Branding and his personal thoughts on marketing/what content does for your marketing.👉Here's what you can expect: The story of a successful law firm owner How content can help you get started ☝️Need help creating a Read More
Finding Your Fit in the Legal World feat. Jacob Hoyle – Ep 724
Did you like this episode? Dislike it? The mental health of the legal industry is in decline. Law firm owners work themselves to destruction. This needs to change!This week, we spoke with Jacob Hoyle of FitView Wellness, a successful entrepreneur. He shared his story of adversity and success with us in hopes of inspiring law firm owners.You can find everything about FitView Wellness here! 👉Here's what Read More
How A Law Firm Grew By 30% With Spotlight Branding
When Brett Trembly founded Trembly Law Firm, his business and corporate law practice, he recognized the importance of investing in his “online real estate.” Brett has always been committed to excellence. He believes in having a robust digital presence to support offline business development efforts. Brett emphasizes that having a well-structured “house” is crucial for long-term success. Law firms can easily get Read More
Mental Health & Legal Entrepreneurs – Ep 723
Did you like this episode? Dislike it? The legal industry suffers greatly from mental health issues. In fact, it just keeps getting worse year after year. Hear from a successful entrepreneur about how he prioritizes mental health and why. Jake explains the science behind physical fitness and how a consistency of workouts can ultimately improve many aspects of your life!👉Here's what you can expect: The Read More
Successful Entrepreneurs Do This to Stay Motivated – Ep 722
Did you like this episode? Dislike it? Many times small business/law firm owners will start feeling doubt, anxiety, and/or imposter syndrome. This is how entrepreneurs can stay motivated through all the downs of being a small business owner. Do you agree?👉Here's what you can expect: What to do first when it comes to analyzing self-doubt How you can establish your business to prevent Read More
Answer This Question Before You Market Yourself
Regardless of your chosen practice area(s), pretend you are an estate planning attorney. You set up various types of trusts, draft wills, and help your clients title their assets appropriately to align with their estate plans. A client calls your office, learns about what you do, and immediately agrees to pay a retainer for your legal services. During your first meeting with your client, they tell you they Read More
This Builds Community Better Than Anything – Ep 721
Did you like this episode? Dislike it? As a small business/law firm, your community is your lifeline. Your network is your pulse. How can you effectively build a community for your law firm?What is the most important thing that entrepreneurs are doing to successfully build their communities? We asked Jake Hoyle, owner of FitView Wellness, and this is what he had to say.👉Here's what you can expect: How small Read More
Some Advice from a Successful Entrepreneur – Ep 720
Did you like this episode? Dislike it? Law firm owners are entrepreneurs. They are small business owners. Instead of marketing advice, this week we focus on business advice.This week, we spoke with Jacob Hoyle, owner of Fit View. On this episode, he talks about the humble beginnings and addresses any lawyers out there who took the leap recently or are going to take the leap!👉Here's what you can expect: The Read More
The Equation for Better Law Firm Clients – Ep 719
Did you like this episode? Dislike it? The CEO of Spotlight Branding, Marc, has come up with an equation that, if followed, will lead to better clients for law firms.If your firm has turned into a nightmare, then it could be because you are not getting the clients you want. Maybe you want higher-paying clients, clients who are already semi-educated on their legal situation, or clients who have cases you would Read More
