Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We're uncovering why law firms want to be more profitable and how you can use your marketing to make that happen. Download your copy at www.spotlightbranding.com/trends23 Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
4 Key Complementary Factors for Effective PPC Advertising
This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified leads, sign new cases, and exceed their revenue goals. Pay-per-click advertising (PPC) is a fantastic way to quickly start driving leads for your law firm. But PPC doesn’t exist in a bubble. It's important to understand the Read More
108 – Building Your Marketing Strategy with Warren Miles-Pickup
What's your marketing strategy? Do you have an ideal client profile, a funnel, and a unique value proposition? Maybe it's been a while since you looked at yours. Regardless, our guest this week, Warren Miles-Pickup, joins us to talk about the elements of a marketing strategy and how to make it work for your firm. Check out Warren's new book, Motivated Marketing, available on Amazon. Read More
Marketing Plans, Part 2: How to Create a Marketing Plan
Last week we shared the most essential components every marketing plan should have. This week in the second part of this series, we're telling you exactly how to put your plan together. Step 1: Do Your Research Before any plan can come together, you need to understand where your firm's marketing currently stands. What do you do well? Not so well? What opportunities are out there (or have been done in the past) Read More
DO EMAIL MARKETING! – LFMM 462
We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Marketing Plans, Part 1: The Essential Components
During the survey period for our 2023 Legal Marketing Trends Report, the overwhelming majority of respondents indicated that they needed help with their marketing plan. In this two-part series, we're looking at the most essential components of what needs to be included in your marketing plan. 1. Goals & Initiatives If you run EOS or a similar sort of framework in your firm, you likely already have things Read More
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How to Get Managing Partner Buy-In on New Marketing Campaigns
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. I’m no stranger to asking for money — at least in my 9-5 as Digital Marketing Director for a mid-size personal injury law firm. I manage a pretty big chunk of Read More
How to Use LinkedIn for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of LinkedIn. Who It's For: If Facebook is like a place you go for a family reunion or to hang Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
