I’m going to answer this question in two different ways. Please consider both responses - they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10% of your total revenue as a benchmark for marketing spend. But, base this calculation on your 12-month revenue target, not your current revenue. For example, if you want $100K in monthly revenue twelve months from now, I would look to Read More

For many law firm owners, the question of when to bring in outside marketing help is a critical decision. An effective marketing agency can be an excellent growth partner, but it’s important to get the timing right. And it’s very important that your marketing strategy makes sense for the current size of your firm and your growth goals. Here’s how we would think about it… The Early Stage: Growth Through Read More

We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a great start. Our team is running Meta Ads that have produced a strong ROI almost immediately. We’re also creating social media & email content that is nurturing their list and generating new referral opportunities.If you’d like to have a Read More

We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of their team. We’ve developed social media content, email marketing content, and developed a website that has positioned them as leading experts in their niche and powered consistent year-over-year growth.If you’d like to have a Read More

Though it was a complete coincidence, we hosted a webinar about AI on the day ChatGPT 5 was released. A lot was happening that day, but like any other prominent tech announcement, a significant number of people (especially those who run small law firms or market them) wanted to know WHAT it could do for them that it couldn’t do before. That’s why we wanted to take a closer look at what this new iteration of A is, Read More

We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and grow her firm consistently year over year.If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.Click here to watch the interview with Read More

Even if you do it in-house, legal marketing is a full-time job. Some attorneys take on this massive undertaking themselves. These people weren’t just running a firm—they were expected to be a blogger, podcaster, advertiser, email copywriter, SEO strategist, and social media manager. Understandably, true solos do this because it’s a need, and there’s not enough money to engage a third-party vendor to do it for Read More

YouTube has long since moved beyond being a basic video-sharing site. YouTube began as a site for uploading homemade clips and viral videos—now it's a predictive engine that curates content through real-time translation, personalization, and AI-powered discovery. It’s become an intelligent platform that shapes how videos are found, watched, and understood.  AI is at the heart of these changes, driving content Read More

The first real blog we dedicated to whether law firm owners should incorporate AI into their firms was posted in October 2023. The date is only important as it shows how much the conversation around AI has changed since then. We’re no longer focused on whether you should use AI but on how AI impacts legal marketing. It’s too simple to say that AI is reshaping how we interact with anything digital. Look at what Read More