Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach. Read More
How to Create Your Buyer Persona
Every business, from accountants to attorneys, has its ideal customer. By identifying who that customer is, you can target your marketing message to reach them with the goal of increasing brand awareness and growing your sales or client base. This is where buyer personas come in. Not only do they help you reach the right customers with greater precision, but you can use them to identify opportunities and make Read More
082 – Focusing on Retention with Keith Taylor
Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm. Learn more about Keith and his firm at www.centerpointwealthstrategies.com Registered Representative and Financial Advisor of Park Read More
Branding Isn’t Just for Big Corporations – LFMM 436
Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute! Read More
081 – Mastering Email Marketing with Ken Countess
Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track. Learn more about Ken and get his free email audit at www.kenisemail.com Read More
The Biggest Mistake You Can Make on Social Media
Having a presence on social media is an absolute must—we can agree on that, right? However, what you do with that presence can make all the difference in how people perceive your firm and the success you have. When it comes to social media, most marketers out there will preach the need for likes, comments, and shares as the pillars of success for social media campaigns. And that's true if you're in other Read More
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute. Read More
Make the Most of Your Podcast Appearance With These Tips!
If you’re scheduled to appear on a podcast, you’ve got a great opportunity! As of 2022, approximately 73% of the U.S. population aged 12+ listens to online audio every month, up from 68% the year before. A well-planned guest appearance can expose you to a massive audience, some of whom will remember you when they need what you’re offering. So how do you make a great impression that gets results? This article Read More
Good Marketing Doesn’t Happen Fast – LFMM 434
We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't work like that. This week, we explain why consistency and time provide the best results. Read More
How to Organize Sales Leads for Your Firm
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Generating qualified leads is typically the most challenging for small businesses and sales professionals. Although it may Read More
