We’ve said it many times - video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be an on-camera professional like your local news anchor in order to make great videos. Here are a few easy tips that will make your next set of videos look great! 1. Think about the background You don’t necessarily need to place yourself in front of a sprawling bookshelf Read More

If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell you SEO services which can cost you thousands of dollars every month for the hope of being on the first page of a Read More

There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with their own clients. So how do you eliminate that stigma? By offering free information on Read More

If you’ve looked into other marketing companies, then you’ve probably come across at least a dozen pitches, offers, and packages that either focus on SEO or have it as a line item. Everyone promises that they’ll “do SEO” for you, and the absolute ubiquity of the offers can make it seem necessary. But what does “doing SEO” even mean, and is it really a make-or-break thing for your firm?  Honestly, there’s no Read More

Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if you want to try it yourself, here’s our foolproof formula:  1. CHOOSE A TOPIC First thing’s first: Decide Read More

Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s fast-paced digital world, people are consuming content faster than you can possibly produce it, so you should put as many articles, videos, and social media posts out there as you can. In this post, we’re going to tackle an aspect of content that we think a Read More