In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More
The Laws of Content Marketing Part 4: Track the Right Results
In this post, we're talking about the fourth and final of the four laws of content marketing, which is to track the right results. (Click here to catch up on the first, second, and third laws.) When it comes to content, depending on the industry, things like clicks, engagements, and views become overrated. Most people don't make money just because of their clicks, their views, or their engagements. So when Read More
The Laws of Content Marketing Part 3: Shared Success – LFMM 310
Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor. Read More
The Laws of Content Marketing Part 3: Shared Success
In this post, we're covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!) The third law is "Shared Success," and what this primarily means is that there is a relationship between all of your marketing activities and your content. But it also has to do with your relationship with your marketing company if you're working with one. But Read More
Should You Care About Likes and Comments on Social Media? – LFMM 309
This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer. Read More
The Laws of Content Marketing Part 2: People, Not Search Engines
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we're so overly focused on search engines, and not just legal marketing right now, but marketing in general. When it comes to search engines, and you actually think about Read More
The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
Marc explains our second law of content marketing, which covers why it's more important for your content to focus on search engines instead of people. Read More
The Laws of Content Marketing Part 1: Content Is King! – LFMM 307
Marc stops by for a short episode explaining why content really is king! Read More
The Laws of Content Marketing Part 1: Content Is King!
You've probably heard the statement "Content Is King" before. But do you know why? Here's the thing about content. Because everyone engages your content no matter where they come from -- leads, referrals, people that are in your existing network, colleagues, people that find you online -- no matter where somebody comes from or how they know you, they're going to engage your content. Because of this, the right Read More
How to Multiply Your Content – LFMM 306
How can you take one piece of content and turn it into over 40 different elements on your website and social media? We'll tell you how in this week's episode! Read More
