Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting some boots on the ground and ingraining yourself in your community. If you're not sure where to start, here are several options! 1. Social Media Networking Having a foot in the digital space is a great Read More

*This article appeared in the October 2019 edition of our newsletter If you’ve ever hosted a dinner party, then you know how important it is to pull off a well-executed meal for your guests. A burned casserole, rubbery chicken, or fallen souffle can easily ruin the evening, prompting picked-at plates and hasty goodbyes. Worse, it can leave your friends with a bad impression and maybe even scare them away from Read More

*This article appeared in the October 2019 edition of our print newsletter. After reading “Building a Story Brand” by Donald Miller, I started looking at my business and its role in the world in terms of the story we are telling. In short, Story Brand is the idea that every story is propelled by three main characters: the hero, the guide, and the villain. (Think about Luke Skywalker, Yoda, and Darth Vader in Star Read More

Content is king, right? If your website and social media profiles are stagnant and haven’t been updated in a while, you’re losing out on thousands of dollars in business. Why? Because people are looking for information.  We believe the content you produce should include evergreen, practical information that your visitors can come back to over and over again when they have questions. Not only does it build your Read More

Do you love your website? Really think about it. When you type your site's URL into the browser and land on the home page, does it excite you? Are you filled with a sense of joy and accomplishment? You should be! Alternatively, if you open your firm's website and feel annoyed, bored, or completely indifferent, you have a serious problem on your hands. Whether you want it to be or not, your website is a Read More

How many marketing emails do you get from lead generation companies? Probably too many to count. You're probably at the point where you subconsciously believe that marketing = lead generation. Guess what? It's not true. You actually don't have to play the lead gen game in order to grow your business. That means no SEO, no PPC, nothing. You probably think we're crazy. Or perhaps you've browsed our website and Read More

If most of your business comes from word of mouth referrals, you’re like many other solo and small firm attorneys. Like them, you probably believe that you are doing well when it comes to referral generation. After all, it’s one of your largest sources of business. However, there is a difference between getting the majority of your cases from referrals versus maximizing your referrals. You are probably missing out Read More