When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and how it can connect to them on a personal level. Read More
5 Reasons to Kickstart a New Marketing Direction Today!
Happy New Year! We hope 2019 will be a great year for your firm. If you haven’t already done so, the start of a new year is always a good time to think about how you plan to market your business for the calendar year. This is the ideal time to take on a new marketing initiative, and this blog will provide you with some ideas, along with a few reasons to start today. For example, is your website outdated and due Read More
Social Media 101: What’s the Point of Social Media After All?
As an attorney, you might believe that social media is just something a bunch of millennials are into. But it’s so much more than that. Having an active social media presence can go a long way toward building and enhancing your online brand. In working with attorneys over the last few years, I’ve heard two different lines of thinking from those who chose to forego any type of social media presence: “I don’t Read More
Why Have a Marketing Plan?
Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t afford to spend countless hours each day refining our marketing tactics while we’re also responsible for growing our company in other ways. That being said, there is one specific marketing mistake that stands out from the crowd: The Read More
How to Create Raving Fans Out of Satisfied Customers
When it comes to customer service, what is your goal? For many business owners, the answer is just “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer. But in reality, you should consider whether or not just aiming to simply satisfy a customer is setting Read More
Diversify Your Marketing – LFMM 261
Don't become too dependant on one marketing channel. You're in big trouble if you don't diversify your leads. Read More
How to Repurpose Your Content – LFMM 260
With limited time available in the day, learn ways to repurpose your content and reach more people. Read More
SEO vs Adwords – Which Should a Lawyer Do – LFMM 259
Once you've established your internet marketing foundation, SEO and Adwords are some additional tools that can enhance your efforts. Read More
In the Midst of Dirt Cheap Legal Providers, Don’t Panic.
This is an abbreviated version of our Commodity Report. If you'd like the full report, reach out to us at solutions@spotlightbranding.com. The legal profession is changing rapidly. High levels of competition combined with rapid changes in technology have created unprecedented market conditions. Not only are there more practicing attorneys in the United States than ever before, but the emergence of “DIY” legal Read More
A Lesson from a Water Bottle – LFMM 258
Are you just selling your services, or are you selling a story and an outcome? Take a lesson from a water bottle to determine where your firm stands Read More
