You don't want to annoy your subscribers, but you want to stay on the top of their mind. But here's the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they decide they no longer want to get the helpful information in their inbox, but the vast majority of your subscribers Read More
“Why Do You Hate SEO So Much??” – LFMM 227
We've gotten this question a lot lately, but we don't have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm. With SEO, there can only be one ad at the top of page 1 for any given search. Plus, with Google's constantly changing algorithms, you could finally get to the top, just to get bumped down several spots when an adjustment is made on the search engine's Read More
What Can You Do OFF the Internet to Get the Most Out of Your Marketing?
Your internet foundation is critical in bringing in referrals, repeat business, and keeping your expert status on the top of potential clients’ minds. These themes are core focuses at Spotlight Branding, and are vital for your law firm’s internet presence. However, there is more that you can (and should) do off the internet to make all those marketing systems work to their full potential. The first place to Read More
Thoughts from the Richard James Partners Club in Phoenix
Last week, I was in Phoenix where we had the opportunity to participate in the Richard James Partners Club event as a sponsor. We had a great time and I wanted to share some thoughts and takeaways that may be helpful as you build your law practice. One of the topics which resonated with me the most is the concept of building and developing a law practice from Chaos, to Growth, to Health, to Freedom. It's a simple Read More
What Should I Blog About? – LFMM 226
Before coming up with random topics to write about, it's important to realize the purpose of your blog and what all you'll do with the entries you post. You can post them on your website, share them on social media, send them to publications to be published, etc. There are a lot of ways to repurpose the content you create, so once you know where all it will go once you publish it on your website, you can decide what Read More
What’s the Plan? – LFMM 225
Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide how many leads you need to close that many clients. Once you've got this figured out, you can work on how to attract those leads and which Read More
How To Compete With DIY Legal Websites, Part Two – LFMM 224
Part 2 of 2. In this second part of the series "How To Compete With DIY Legal Websites," Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now is the time to establish your niche and build your brand around it. Read More
