Write Your Website Content for Humans, Not SEO Robots – LFMM 200
On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn't work; and why you should write to your real, human audience instead. Click below to listen to the full episode and see why this is so important. Read More
How to Tell When it’s Time for a New Website – LFMM 199
While you don't need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute. Read More
Your website. A Haunted House of Horrors?
When a visitor arrives at your law firm website, do they run away screaming like a kid who just saw a ghost? When they get to your website, are they greeted by the digital version of cobwebs and creaky old floors: A design that's 10 years out of date Broken functionality and links that don't work Intimidating (scary!) content that doesn't resonate with your target audience and doesn't reflect your Read More
Are You Perceived as an Expert? – LFMM 198
When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors'? If not, it's ok. Listen to this episode of the Law Firm Marketing Minute to see how Spotlight Branding can help. Read More
“I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197
There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own firm. Read More
Don’t Get Obsessed With SEO – LFMM 196
It's easy to be consumed with SEO when that's all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn't up to par, the last thing you want to do is pay your life savings to get on the middle of page 1 of Google, just to have visitors leave your website immediately. Read More
