In this episode, Daniel explains the difference between "branding" and "marketing". A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm. Read More
Five Reasons Why Your Brand Matters – LFMM 165
This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself. Read More
Lawyer Marketing: Why Your Brand Matters
Just what the heck is a "brand" and why does "branding" matter for lawyers? These are important questions and there's a lot of misinformation out there, so let's dive in: I like to define your brand as simply: How you are perceived by the outside world. When people hear your name or see your logo... what thought, feelings, and ideas come to mind? That's your brand. Now, how to take control of your brand and Read More
Your Marketing As a Gatekeeper – LFMM 164
In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some simply aren't worth the hassle and can prevent you from establishing yourself as an expert in your field. Read More
Four Ways to Maximize Your Networking ROI
Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business - and an active, engaged network is critical to generating those referrals. In addition, for lawyers still in the "I have more time than money" phase of growing their firm, networking is even more crucial. Unfortunately, it's easy to waste your time. You need a Read More
Get More From Your Networking by Following-Up – LFMM 163
Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business. Read More
Don’t Be Afraid to Narrow Your Focus – LFMM 162
On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm's focus is the best thing you can do. Read More
Five Reasons to Include a Blog on Your Law Firm Website
Every lawyer's website should include a blog. And you should regularly create new content for it. I've talked elsewhere about what that content should look like, so I won't repeat that here. Here are five significant reasons to include - and regularly update - a blog on your law firm website. 1 - Engage visitors. If you create blog content that provides practical information for your website visitors, you're Read More
Law Firm Marketing: Don’t Be Afraid to Narrow Your Focus
Here's a business paradox for you: The less you do, the more money you'll make. I'm talking specifically about practice areas and services provided. Most attorneys don't limit their practice much - I'm sure you know plenty of lawyers who practice family law, estate planning, business law, with some criminal defense on the side. Maybe you're one of them. It's easy to understand why. We're all trying to grow our Read More
What is “Top of Mind Awareness?” – LFMM 161
Check out the newest podcast, and find out the answer to the question "What is “Top of Mind Awareness?” Once we've answered that, keep listening to find out why this idea is so important for lawyers. Read More
