As we wrap up our series on Google Analytics, we explain some of the data and information you can learn from the reports section of GA. Read More
Google Analytics Explained: Bounce Rate – LFMM 622
In this episode, we explain what the bounce rate is inside Google Analytics. Read More
Google Analytics Explained: Session Duration – LFMM 621
In this episode, we explain what average session duration does (and does not) tell you inside Google Analytics. Read More
Google Analytics Explained: Users vs. Sessions – LFMM 620
This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the difference between users and sessions (and views)! Read More
Marketing Isn’t Just Lead Generation – LFMM 619
So many lawyers get caught up in constantly trying to generate more leads that they leave a TON of business on the table because they fail to continue marketing to the people who are already in their system. We explain what to do in today's episode. Read More
Tips for Better PDFs – LFMM 618
You use PDFs a lot in your firm, right? Here are a couple of tips to make them better! Read More
Would Your Firm Run Without You? – LFMM 617
If something happened to you, would your firm continue to run without a hitch? We explain the simple way to ensure that happens on today's episode. Read More
The Ingredients of Your Social Media P.I.E. – LFMM 616
Your social media strategy is like a recipe. We're giving you the ingredients on today's episode! Read More
What Social Platforms Should You Be On? – LFMM 615
Should you focus on your favorite social media platform, or have a presence on multiple? We answer this question on today's episode. Read More
What Metrics to Track for Social Media Success – LFMM 614
On today's episode, Spotlight Branding Account Manager Fanny Cohen talks about how to gauge social media success and what metrics to look for. Read More
