Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start!Marc shares his insight on creating a marketing plan. The first thing you need to make sure is that you can answer these Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods.In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded, but this could not be Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect: The power of video content Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top.When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect: The difference each plays in humanizing your law firm Why it is important to Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and the role it plays in growing your law Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in this so much that we use it ourselves!👉Here's what you can Read More

Did you like this episode? Dislike it? For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's good energy!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a quick insight that a lot of law firm owners do not consider: marketing can remind your current and past clients of the good energy your Read More

Did you like this episode? Dislike it? So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He told us what the best practice of addressing negative reviews or comments is! 👉Here's what you can expect: The answer to the questions above The best way to respond to a negative Read More