Did you like this episode? Dislike it? If your law firm needs a strong marketing plan to reach its goals, then this is a great place to start!Most law firms are not starting their marketing journey the correct way, and this can simply be because they do not have a marketing plan! In fact, most law firms probably do not even have a strong marketing plant to begin with. Prepare to take some notes because this is Read More

Did you like this episode? Dislike it? What it looks like to build version one of your law firm's marketing plan. It may seem like a tall ask especially if you're new to this process. Marc breaks down how to make it work for you and your firm's goals!👉Here's what you can expect: How to create version one of your marketing plan The best way to make it work for you  ☝️Need help creating a marketing Read More

Did you like this episode? Dislike it? Strategizing and Planning. What comes first? Does one NEED to go before the other?We have a chicken vs egg type of discussion about this one. Marc does give a great reason why he believes the plan will help create the strategy! 👉Here's what you can expect: What comes first How your law firm can be more effective with its marketing  ☝️Need help creating a Read More

Did you like this episode? Dislike it? By simply having marketing categories in your marketing plan, you help your marketing efforts immensely!For many law firm owners or legal marketing directors, creating a marketing plan can seem daunting. It does not have to be this way! 👉Here's what you can expect: How marketing categories help your overall efforts The best way to think about marketing Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start!Marc shares his insight on creating a marketing plan. The first thing you need to make sure is that you can answer these Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods.In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded, but this could not be Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this Read More

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect: The power of video content Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top.When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect: The difference each plays in humanizing your law firm Why it is important to Read More