On today's episode, Spotlight Branding Account Manager Fanny Cohen explains how often your firm should be posting and if there's ever a situation where you could annoy your audience. Read More
What You Should Post on Social Media – LFMM 612
This week we're hearing from Fanny Cohen, one of our amazing Account Managers here at Spotlight Branding, to tell us all about social media. Today, she explains what your firm should be posting. Read More
How to Organize an Educational Event – LFMM 611
Having an educational workshop/webinar can be a HUGE conversion tool for your firm. We explain how to make it happen on today's episode. Read More
How to Start the Process of AI Adoption – LFMM 610
It can seem like a daunting task to start learning about AI. We point you in the right direction on today's episode. Read More
AI Isn’t Replacing People – LFMM 609
AI isn't likely going to eliminate millions of jobs. Instead, it will make millions of jobs more efficient. We explain on today's episode. Read More
2024 Is the Year of AI – LFMM 608
If you slept on AI last year, you NEED to get with it this year. Make a commitment to learning about it and the ways it can help your firm, or you could get left behind. Read More
How Do People Consume Your Content? – LFMM 607
Believe it or not, people rarely read every single word in your blog. They consume it in a unique way. Spotlight Branding copywriter Eddie Dzialo explains what it looks like. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Blogging About Current Events – LFMM 606
Should your blog be based on current events? Many law firms do it, but it could cause issues in the long run. Spotlight Branding copywriter Eddie Dzialo weighs in with his thoughts. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
How Sophisticated Should Your Blog Be? – LFMM 605
Many lawyers want their blogs to sound smart and sophisticated, but does that help or hurt its effectiveness with your audience? Spotlight Branding copywriter Eddie Dzialo weighs in. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Assessing Your Blog’s Value – LFMM 604
This week we're getting tips from Eddie Dzialo, a copywriter her at Spotlight Branding. Today, he talks about the value your blogs should provide and what that looks like. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
