Google's bots are smarter, and it's time your content strategy is too. You don't need tons of small articles on current events to be relevant on search engines. Quality, evergreen content is what's going to provide the most long-term benefits (even though you really shouldn't be concerned with the SEO benefit in the first place). Read More
Starting an SEO Series – LFMM 632
Forget the overhyped promises and discover how your content marketing can naturally boost your SEO, without the smoke and mirrors. This episode peels back the layers on what SEO really means for your law firm, and why some of your colleagues might be skeptical about its purported benefits. You'll gain insights on the competitive landscape, learn why knowing your Google ranking is critical, and understand why Read More
Do You Really Need MORE Clients? – LFMM 631
This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why MORE clients isn't always the answer. Read More
Your Brand = Your Reputation – LFMM 630
This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why branding actually matters for small firms. Read More
Are You Good at Referrals? – LFMM 629
This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why most lawyers aren't as good at referrals as they think they are. Read More
SEO Is Not the Holy Grail – LFMM 628
This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why SEO isn't all it's cracked up to be. Read More
Every Lawyer Needs Marketing – LFMM 627
Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and today's episode is for you. Read More
How to Manage Your Leads – LFMM 626
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on today's episode. Read More
Leads: Defined – LFMM 625
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on today's episode! Read More
Marketing Is Many Different Things – LFMM 624
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More
