Tips for 2024 Success – LFMM 603

This time of year is slower for many firms, so it's a great time to look at how your firm operates and make potential changes for the New Year! We discuss a few areas to look at on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

Don’t Forget Your Past Clients! – LFMM 602

Did you know that your past clients can be just as good of a referral source as the other attorneys who send you business? Today we're discussing how you can keep those past clients around. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

The Power of Personality Assessments – LFMM 601

On today's episode, we're sharing 3 different personality assessments that have helped us better understand our team and the needs of the roles in our business. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

The LFMM 500th Episode Special! – LFMM 600

What a milestone! 500 episodes! (Yes, we know it says 600, but our numbering started at 100) To celebrate, we're giving LFMM listeners an exclusive, INSANE offer. Go to www.spotlightbranding.com/500 to get entered. THANK YOU SO MUCH for listening! Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

Easy Productivity Hacks You Can Start Today – LFMM 599

Want to take back some time and mental energy? Try some of the methods we share in today's episode! Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

Start Your TikTok Strategy in 2024! – LFMM 598

TikTok clearly isn't going anywhere, but it's absolutely where your firm should be! We provide some easy tips for getting started on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

How to Ask for Referrals – LFMM 597

The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More

How to Nurture Your Referral Sources – LFMM 596

Hope you had a great Thanksgiving! On today's episode, we give a few easy tips on how you can improve the nurturing relationship with your referral sources. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

Some Metrics Are Overrated – LFMM 595

Marketing companies love throwing all kinds of big numbers at you, but many of them don't tell the full story. We share what those numbers are and what the *real* valuable metrics actually are. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More

The Power of Evergreen Content – LFMM 594

On today's episode, we explain the long-lasting value of evergreen content. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More