Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are marketing to Why each stage deserves Read More
What Makes Your Law Firm Different? – Ep 663
There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others?On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.👉Here's what you can expect: The mindset of the product and most aware How your law firm Read More
Being There For Those In Need – Ep 662
Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.👉Here's what you can expect: The Read More
The Potential Clients Who Don’t Know They Need You – Ep 661
How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect: The mindset of the unaware Not everyone even knows they have a problem How to approach these Read More
Does Your Audience Even Know Who You Are? – Ep 660
Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are marketing to The common marketing trap law firms fall Read More
A BIG Change is Coming to LFMM
We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode There will be a video component for each Read More
Best of LFMM: The Secret About SEO for Law Firms
Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll Read More
Best of LFMM: Law Firm Blogs That Kick Butt!
Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the congested highway of generic SEO tactics. We tackle the rampant issue of Read More
Best of LFMM: Results Take Time
We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode. Join us for this Best of Law Firm Marketing Minute episode. New episodes will resume soon! Read More
Best of LFMM: The Legal Mind as a Business Innovator
Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning. This episode pulls back the Read More
