This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 25 years of specific skillset experience serving as a Fractional CEO, CMO Read More
Stop Losing Clients Today! 4 Ways to Rethink Your Retention Marketing
Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%. If you don’t have appropriate retention strategies in place, 2022 is the Read More
It’s Time to Update Your Voicemail Greeting
This article was submitted by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com As we start to settle back into life at the office, you anticipate more calls at your workplace phone. Take Read More
051 – Bringing in the Business with Steve Fretzin
Happy 2022! If your goal for the year was to grow your firm, this episode is a great place to start. Our guest this week, Steve Fretzin, is a lawyer coach who helps firms hone in their business development skills and teaches them the art of sales-free selling. Check out Steve's "Be That Lawyer" podcast and learn more about his program at www.fretzin.com Read More
The Shortcut to Boosting Your Team’s Communication Starts with a Quiz
Have you ever found yourself explaining something to a friend for the third time, then stopping in your tracks and thinking, “How the heck can I get through to him?!” We’ve all been there. And it doesn’t just happen outside the office. People have different ways of thinking and processing, so communication hurdles between bosses and employees — or between two team members — are par for the Read More
050 – Implementing EOS with Cesar Quintero
EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started. To get Cesar's help with implementing EOS in your firm, Read More
3 Steps to Business Success in 2022
Ah, the holidays — the busiest and slowest time of year! Let us guess: Right now, your home life is a chaotic mess of gift buying and party planning, but your office is an oasis of calm before the Jan. 1 storm. If that sounds about right, you’re in luck! You finally have time to step back from the daily grind and look at your firm on a macro level. To succeed in 2022, take these three steps before New Year’s Read More
Take the Stress Out of Holiday Hiring: 3 Ways to Make the Process More Efficient
Hiring is always a nightmare, but 2021 has been a particularly hellish year for the history books. Thanks to the massive labor shortage nationwide, you can’t afford to waste your time on unqualified candidates or bad fits and let the good employees get away. If you’re struggling to separate the wheat from the chaff, try these three efficiencies. 1. Employ specific instructions Be honest: Read More
Team-Building Activities You Might Actually Enjoy
Here’s something that may shock you: Team-building exercises can be fun! Often, a symphony of groans accompanies team-building games, and usually, that’s because activities designed to help you connect with others are either boring or aren’t something that everyone enjoys. As you return to the office, start a hybrid schedule, or continue to work remotely, consider planning the team-building Read More
046 – Keeping Your Employees Engaged with Molly McGrath
As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about their jobs. Read More
