Here at Spotlight Branding, we take the way our office looks seriously. We’re actually a little bit obsessed with decor and aesthetic! Maybe it sounds shallow, but we think it’s important that we create a place to work that’s as cool, sleek, and sophisticated as the websites we design. This summer, we upgraded our office and we put a lot of time and effort into the project. We thought about every little detail, from Read More

Most lawyers tend to think of their in-house tricks, processes, and procedures as the secret sauce that makes their firms tick. They hoard these things like hot sauce connoisseurs stocking their cupboards for the apocalypse. But these clandestine stashes of knowledge can be put to better use. Here’s our controversial option: Sharing your company secrets is a smart marketing move.  If your head is exploding Read More

Last month we explained why performance conversations are more valuable than performance reviews. One question we encouraged you to ask was this: “Does the team member still understand, enjoy, and have the capacity to perform their role?” You didn’t know it, but that question was actually an overview of the GWC Test — a questionnaire that can increase the communication, effectiveness, and performance of your Read More

Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you.  PROACTIVE Read More