Think Differently- How to Market & Sell Legal Services – LFMM 241

Selling your legal services doesn't have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they're facing, not that you're trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that's not the way you want potential clients to think of you. Read More

Grow Your Practice by Making Each Client More Valuable – LFMM 239

Simply put, there are two ways to increase revenue from clients: 1) Bring in more clients or 2) Make each client worth more. You can make clients more valuable to you without having the extra work that comes with more clients. So quite literally, more revenue for no additional work. It sounds too good to be true, but it's really not. Start thinking of each client as the beginning of a potentially endless string of Read More

Maximize Your Internal Assets – LFMM 237

Daniel explains his formula for grouping referral sources and how to cater to each group. Think about your internal marketing assets and build those relationships to drive more referrals. Read More

Three Ways to Build Your ACE Brand

At Spotlight Branding, one of our core focuses is helping lawyers build their brand as an ACE - Authoritative, Credible, Expert. As an ACE, you command higher rates. You earn more referrals. You attract clients rather than spending time and resources chasing them down. You can afford to be choosy about who you'll work with and what types of work you take on. If you want to know more about the benefits of Read More

How To Compete With DIY Legal Websites, Part Two – LFMM 224

Part 2 of 2. In this second part of the series "How To Compete With DIY Legal Websites," Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now is the time to establish your niche and build your brand around it. Read More

How To Compete With DIY Legal Websites, Part One – LFMM 223

Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It's not feasible at all for you to get your rates lower than what these sites are offering, and it's not what your goal should be. You shouldn't try to compete with these DIY legal websites, and in this episode, Daniel explains why. Read More

Do You Need More Clients… or Better Clients?

When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients? Take a moment and think through the clients you’ve worked with over the past several months. How many of them: Didn’t pay you on time, in full, or maybe didn’t pay at all Read More

Tools Versus Strategy – LFMM 220

So you've set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you're going to go about that; which strategies to implement and which tools to use to do it. On this episode, Daniel explains the difference between these two terms and how to plan it all out. Read More

Make Your New Year’s Resolutions Stick – LFMM 218

Click play to find out how you can make your New Year's resolutions for your business last beyond February. Don't let your goals fizzle out, let this be the year you reach them and stick it out all the way until 2019, thus making 2018 your best business year yet. Read More

Lawyers, Stop Competing on Price! – LFMM 183

Having the lowest prices may attract customers, but differentiating yourself from your competitors and elevating your services will attract more qualified leads. Don't focus all your efforts on having the cheapest prices, prevent yourself from becoming a commodity. Read More