One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with. Read More
Be the ACE! – LFMM 273
ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in their area of need. Read More
Stop Looking for a One-Stop Shop – LFMM 270
It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.” Read More
In the Midst of Dirt Cheap Legal Providers, Don’t Panic.
This is an abbreviated version of our Commodity Report. If you'd like the full report, reach out to us at solutions@spotlightbranding.com. The legal profession is changing rapidly. High levels of competition combined with rapid changes in technology have created unprecedented market conditions. Not only are there more practicing attorneys in the United States than ever before, but the emergence of “DIY” legal Read More
5 Helpful Tips Guaranteed to Reduce Client Attrition
This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication - Spotlight Quarterly. Most business owners understand that acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one or receiving a referral. In other words, it’s massively less expensive to retain clients, Read More
4 Game-changing Strategies To Build Authority In Your Market
As with any business, your marketing and business development strategy plays a key role in your success. How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Don’t try to implement all of these at once - I recommend focusing on just one or two initiatives Read More
Legal Marketing: Create an Exceptional Client Experience
What type of experience do you create for your clients? As the owner of a law firm (or a business of any kind), it’s easy to become so consumed with our own point of view that we never really stop to think about what our clients experience before, during, and after an engagement. But the client experience you create plays a critical role in the growth of your business. Do you create “raving fans” that are Read More
A Simple Formula For Your Elevator Pitch – LFMM 256
Is your elevator pitch dialed in? If not, here's a simple formula to help improve. Read More
How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
If consumers don't recognize the difference in value, they're going to choose the cheapest option. As an attorney, this is a dangerous place to be. Read More
