Hitting $1 million in revenue is a huge milestone for every law firm. Unfortunately, there's not a guidebook on how to do it. This week's guest, David Hall, has helped turn Hall Benefits Law into a multimillion-dollar law firm, and he shares the things he learned along the way to help reach that goal. Read More
007 – Embracing the Future of the Legal World with Julie Steinbacher
What does the future of the legal world look like? Julie Steinbacher from Million Dollar Solution sits down with Marc to talk about technology, marketing, and running a law firm in an increasingly virtual world. Read More
How Effective Are Your Employees, Really? Use This Method to Find Out!
The marketing industry is full of mantras, but if we had to pick just one to burn into every lawyer’s brain, it would be this: “Right person, right seat.” We repeat that phrase all the time here at Spotlight Branding, and we’re convinced that following through with it is the best way to build a successful business — whether that’s a law firm or a circus animal training company. If you’ve been paying attention, you Read More
Who Are Your Competitors? – LFMM 355
Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode! Read More
006 – The Importance of Building Systems with Kristen David
Do you want to build a million-dollar law firm? It all starts with having good systems and processes in place. Kristen David is a former attorney who has been where you are and now helps lawyers all over the country build successful law firms. Learn more about how Kristen can help your law firm at www.uplevelingyourbusiness.com Read More
3 Reasons Your Business Goals Don’t Work
At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders, implementing S.M.A.R.T. goals or strategic plans to give their company a clear path to success. But every year, perfectly crafted benchmarks fall by the wayside and join weight loss on the scrap heap of New Year’s resolutions. Owners scratch Read More
Make Life Fair in 2021
“That’s not fair” — it’s a phrase everyone hears and says far too often. And, it’s just as often followed by the retort, “Well, life’s not fair.” The concept of “fair” is very misguided, and the year 2020 took it to a whole new level. Nowadays, saying “life isn’t fair” feels like the best scapegoat for everything we’ve been through this year. But fairness is often like luck: It’s better to be fair or have a little Read More
Personality Tests for Your Team! – LFMM 350
Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive. Read More
4 Resolutions for Business Success in 2021
It’s January, baby! We can finally wave the disaster of 2020 goodbye and start fresh. For us, that means making some business focused New Year’s resolutions to put our company on track for greater success. If you’re chomping at the bit to get started in 2021, we’d suggest doing the same for your firm. These would be our top four resolutions for you based on our experience. 1. DECREASE YOUR WORKLOAD As Read More
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
