In this post, we're covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!) The third law is "Shared Success," and what this primarily means is that there is a relationship between all of your marketing activities and your content. But it also has to do with your relationship with your marketing company if you're working with one. But Read More
Business Owners: What to Do About Coronavirus
Hey business owner, I know that things are pretty stressful right now. Heck, things are stressful even when there isn’t a pandemic going on. I know what it’s like to be worried about cash flow, payroll, my team members, and all of the other decisions that come with being a business owner, so I can relate to everything you’re feeling right now. I wanted to share a couple of thoughts with you because, above all else, Read More
2 Questions to Ask in Your Consultations
Let’s talk consultations. In other words, what is your sales process? In this article, we’re going to cover some big mistakes that we all make, not just lawyers, but even we at Spotlight Branding make when we're talking about our services. We recently got some advice from an attorney regarding our own sales process. It was a really great conversation and we turned them into some notes and we looked at it and when Read More
A Quick Tip to Make Your Consultations Better – LFMM 299
This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion! Read More
Don’t Let Your Ego Get in the Way – LFMM 297
You're a lawyer. We know you're smart, and we know you're an expert on law. But don't let your ego get in the way of asking for help in the other areas of your business you may not know as much about (i.e, marketing, bookkeeping, business management, etc). It's okay to ask for help! Read More
Best Practices to Maintain Relationships with Reporters
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. You have created an Executive Media Profile as a tool to get on a reporter’s go-to list. Here are Do’s and Don’t’s, tips to remain top of mind with reporters. Following them will help you generate the media coverage that will keep your name in front of clients, prospects and referral sources. Be on the Read More
How YOU Can Get on a Reporter’s Go-To List
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. When companies, businesses and individuals seek legal advice, they contact an attorney they know or have read about. Reporters do the same. When you read a news story, perhaps with a quote from another Real Estate attorney, don't get mad that a reporter who probably never heard of you did not Read More
Your Keys to Law Firm Growth in 2020
We won’t go so far as to say growing your law firm is simple, but with the right tools, processes, and strategies in place, it should be easy. With that in mind, our team put together a checklist of three easy steps you can take to help grow your firm in 2020. If you haven’t made every single one of these changes, you’re holding your firm back from reaching the level of growth you deserve! 1. HIRE A Read More
The Smart Way to Hire: Why It’s Time to Shake Up Your Law Firm’s Hiring Process
*This article appeared in the October 2019 edition of our print newsletter Most businesses use a similar hiring process. Prospective candidates send in their resumes for the hiring manager to review. Then, based on almost nothing more than those resumes, they decide who is valuable enough for an in-person interview. Finally, after a 30–60-minute conversation, they choose the perfect employee. If that doesn’t sound Read More
Customer Service is Not a Differentiator – LFMM 280
A lot of businesses talk about their superior customer service as if that's a big selling point. It shouldn't be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it can impact your law firm. Read More
