Here at Spotlight Branding, we use the phrase “right person, right seat” when we’re talking about hiring. That means getting the perfect person in the correct role at the company, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does this person have the right skill set? Are they a good fit for our company? Do they mesh well with our culture?” That last question is the toughest to answer Read More
The Benefits of Hiring a Vendor vs. In-House Labor – LFMM 338
Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you're hesitant to hire (or rehire) for a role your law firm needs, outsourcing the work to a vendor such as a bookkeeper, paralegal, or marketing company can be a great way to free up your capacity and spur growth for your firm. Read More
Considering Hiring? Now Is the Perfect Time
Right now, we’re stuck in a pretty turbulent economy. Millions of people have lost their jobs or been forced to leave them because of the coronavirus pandemic, and the whole world feels a bit upside down. Because of all that, it might feel crazy to take the leap of hiring someone new right now. But in reality, this uncertain period mid-pandemic is the perfect time to bring a new employee onboard if you have the Read More
Make Your Hiring More Efficient – LFMM 331
Hiring a new employee can drain a lot of time as a small business owner - time you likely need to be spending running your business. We've streamlined our hiring process that saves a TON of time, and we're sharing it with you on this week's episode. Read More
Making Ghost Calls Work for You and the Most Important Tool
*Content for this blog post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. The educational portion of your business – the ongoing coaching and training you’re providing for your staff – must be based on relationships, communications and sales. Read More
How to Retake Control and Grow Your Firm: 3 Tips for Nailing Down the Ideal SOP
Trying to grow your law firm without a written manual of standard operating procedures (SOP) is like trying to run a successful bakery without written recipes. Imagine you opened a pie shop, showed your staff how to bake apple pie with your secret recipe, and watched them do it until they baked delicious, golden pies. Then, you stepped out of the kitchen for six months. How do you know that they’re still making pies Read More
The Importance of Setting Goals for Your Firm – LFMM 321
Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important. Read More
Competing with DIY Legal Sites – LFMM 318
As we all get back to work, there's a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don't be a commodity! Make sure your marketing message reinforces your expert status, making you the obvious choice over a DIY site. Read More
Create a Proven Process for Your Law Firm – LFMM 315
Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it's like to work with you. Read More
You Don’t Have to Compete on Price – LFMM 314
This week, we talk about the importance of charging the right rate and how your marketing can make sure you're positioned as the expert so you're actually able to charge premium rates. You are not a commodity! Read More
