Videos are an ideal way to reach current and potential clients. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day. In our experience, FAQ videos are the most effective at building relationships because they answer the questions your clients and leads are already asking. So, how can Read More
How to Network in a Pandemic – LFMM 328
Networking is the absolute best way to create referral sources and build relationships. However, just because we're all a little more isolated these days doesn't mean networking has to go away. In this episode, we'll show you some ways on how to get creative with your networking to produce great results. Read More
3 Reasons Why Repetition Makes Your Content Stronger
One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll ask, “Don’t you think readers will be bored?” If you share those concerns, then it’s Read More
Fear Sells – LFMM 327
What does your law firm sell? Is it just bland, boilerplate legal services that don't inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it's fear, hope, peace of mind, or more? This week's episode explores why emotional connections in your marketing are so important to your success. Read More
An Easy Way to Post to All of Your Social Media Platforms!
By now you should know that posting valuable, evergreen content is important, right? You also need to be posting it to multiple platforms like Facebook, Twitter, and LinkedIn. The problem is that it can take up precious time having to log into each profile and post to each one individually. Hootsuite helps with that. Although there are paid versions, the free version of the app allows you to post to three Read More
How the Right Content Strategy Makes All of Your Marketing More Effective
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went their separate ways. They expected to never speak again. However, our client had hope! When he got back to his office, he Read More
Why Loops Are Better Than Funnels – LFMM 326
Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
4 Time Management Tips for Attorneys
We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well. 1. Streamline your touchpoints with your referral sources As a small business owner, you know it’s important to Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn't have a blog (or you're not using it the right way), you're missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about. Read More
