You have a website - great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you hired us to build it for you! Of course, there’s always room for improvement, and depending on your marketing goals, there are some things you can do to really make your website go to work for you. 1. Add Chat Functionality Those chat boxes you see Read More
Making Ghost Calls Work for You and the Most Important Tool
*Content for this blog post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. The educational portion of your business – the ongoing coaching and training you’re providing for your staff – must be based on relationships, communications and sales. Read More
4 Ways to Solve Cash Flow Problems in Your Law Firm
As a small business owner, the cash flow peaks and valleys add much more stress to your already stressful life. We’ve heard from many attorneys that cash flow issues are one of their biggest challenges, so we’d like to offer some tips on what we’ve learned as a small business that has helped us through our own cash flow rough spots. 1. Invest in Marketing Shocking that a marketing company would put this as the Read More
TikTok for Lawyers? – LFMM 323
TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week's episode! Read More
A Free (And Great!) Spreadsheet App
Why pay over $100 for a license to use Microsoft Excel when there’s a free spreadsheet app out there that has just as much functionality, if not more, and is easier to use? That’s Google Sheets. Google has taken everything you’ve come to rely on with Excel (and Numbers if you’re a Mac user) and put it into an easy-to-use application. (Also, if this reads familiar to you -- yes, it’s just like Google Docs from a Read More
How to Retake Control and Grow Your Firm: 3 Tips for Nailing Down the Ideal SOP
Trying to grow your law firm without a written manual of standard operating procedures (SOP) is like trying to run a successful bakery without written recipes. Imagine you opened a pie shop, showed your staff how to bake apple pie with your secret recipe, and watched them do it until they baked delicious, golden pies. Then, you stepped out of the kitchen for six months. How do you know that they’re still making pies Read More
It All Starts with Content – LFMM 322
All of your marketing should start with your content, whether it's your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain in this week's episode. Read More
LinkedIn for Lawyers, Part 3
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank's other books, which include - Go Motivate Yourself, From Law School to Litigator, The Associates' Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on Read More
LinkedIn for Lawyers, Part 2
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank's other books, which include - Go Motivate Yourself, From Law School to Litigator, The Associates' Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on Read More
2 Steps to Success on Social Media
If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the process as easy and effective as possible. 1. ESTABLISH A BUSINESS Read More
