Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important. Read More
LinkedIn for Lawyers, Part 1
*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank's other books, which include - Go Motivate Yourself, From Law School to Litigator, The Associates' Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on Read More
How the Right Content Strategy Will Help You Raise Your Rates
Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be paid well for your work, but ensuring you can charge a reasonable amount could also make the Read More
Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320
We asked and you responded - cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys. Read More
What Should Your Law Firm Blog About?
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display. Many lawyers make the mistake of having their blog be a news hub where they share their most recent case victories or minute updates to a particular law. If that’s you, you’re wasting your Read More
How Often Should You Send Email Newsletters? – LFMM 319
How often should you be sending an email newsletter? We've gotten that question a lot, and we're answering it on this week's episode! But even more than knowing when to send one, it's even more important to send valuable content. Read More
4 Easy Tips to Make Your Videos Look Great
We’ve said it many times - video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be an on-camera professional like your local news anchor in order to make great videos. Here are a few easy tips that will make your next set of videos look great! 1. Think about the background You don’t necessarily need to place yourself in front of a sprawling bookshelf Read More
Professional Graphic Design at Your Fingertips!
A good graphic makes your content even better because it provides a visual to catch someone’s attention a little more effectively than text. Even if you just use a simple stock photo, accompanying your blogs and social media posts with graphics goes a long way. If you want to take things to the next level, Canva can make it easy! This website allows you to create easy, professional looking graphics. We use it to Read More
Competing with DIY Legal Sites – LFMM 318
As we all get back to work, there's a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don't be a commodity! Make sure your marketing message reinforces your expert status, making you the obvious choice over a DIY site. Read More
3 Ways People Can Find You Online Without SEO
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell you SEO services which can cost you thousands of dollars every month for the hope of being on the first page of a Read More
