Considering the amount of time people spend staring at their smartphone screens, crouching over their laptops, and flicking through programs on their smart TVs, it shouldn’t surprise you that videos are a vital marketing tool. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day. We’ve Read More
3 Ways to Grow Your Email List – LFMM 296
If you're not consistently adding contacts to your email list, you're definitely missing a big opportunity to generate more referrals and work with people who already know and trust you! We highlight a few easy ways to grow that list in this week's episode. Read More
Your Ideal Client Is Just 3 Steps Away: Don’t Let Them Slip Through Your Fingers!
To grow your law firm, you need to either leverage your current clients or add new ones. It’s that simple. The first option can be challenging, depending on your practice area, so for most lawyers, bringing in new clients is the way to go. That said, many lawyers dread the process of tracking down clients — understandably, too! If you go the conventional route, it will probably feel like you’re stumbling around in Read More
You’re Easy to Forget – LFMM 295
Regardless of how good of a job you do, it's easy to get forgotten. We're so bombarded with information and distractions these days that people can easily forget who you are within weeks of meeting you. We discuss this problem on this week's episode of The Law Firm Marketing Minute. Read More
An Easy Way to Follow Up with All of Your Contacts!
At Spotlight Branding, we believe staying top-of-mind with your contacts is one of the biggest missed opportunities for law firms. As a business owner, you know you need to follow up with all of the people you meet on a regular basis, but as your contact list grows, it becomes impossible to make a phone call or go out to lunch with everyone. However, sending an email newsletter - that’s packed with valuable Read More
The SEO Gold Rush – LFMM 294
How is SEO like the gold rush of 1849? Find out in this week's episode! Read More
Best Practices to Maintain Relationships with Reporters
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. You have created an Executive Media Profile as a tool to get on a reporter’s go-to list. Here are Do’s and Don’t’s, tips to remain top of mind with reporters. Following them will help you generate the media coverage that will keep your name in front of clients, prospects and referral sources. Be on the Read More
How Important Is the Open Rate for Your E-Newsletter? – LFMM 293
Your open rate is the biggest indicator of how well your e-newsletter is doing, right? Honestly, it doesn't tell you the whole story. We explain in this week's episode. Read More
Are You Wasting Money on the Wrong Marketing?
*This post originally appeared in the December 2019 edition of our print newsletter. We’re not going to lie; marketing is expensive. Buying pay-per-click advertising, hiring a copywriter to create compelling content, sending out print mailers — all these things cost money. That said, in our experience, the cost of marketing isn’t what frustrates most lawyers. What they hate is worrying they’re spending thousands Read More
What Kind of Video Should a Law Firm Have? – LFMM 292
It's not a matter of whether or not you should have video, but what kind of video you should have. Should you go cinematic and flashy? Or should you provide value and information? We discuss on this week's episiode. Read More
