ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in their area of need. Read More
Your Referral Network is Broken!
This is a hard truth to accept, but your referral network is in fact, broken! Like many attorneys, you probably get a good amount of referrals. Even in today's digital marketing world, a lot of business still comes from word of mouth; from past clients, other attorneys, or strategic relationships in specific industries. However, no matter how many referrals you are currently getting, the data says that you are Read More
Market to Your Existing Clients – LFMM 272
Getting referrals from people you already know is cheaper than other forms of marketing and they're typically the best clients. Read More
When Should I Bring My Marketing In-House? – LFMM 271
If you're an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI? Read More
3 Facts Attorneys Should Know About Avvo
There are several legal directories out there, all of which provide consumers with access to information about attorneys in their area. One directory, however, has made it their mission to become the #1 hub for anyone who not only needs to find an attorney, but also get quick answers to their legal questions. That directory is Avvo. If you’re still unfamiliar with it, here’s what you need to know: 1) You already Read More
Stop Looking for a One-Stop Shop – LFMM 270
It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.” Read More
Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation
By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More
Forbes Agrees, Branding Before SEO – LFMM 269
Having a solid brand that supports your law firm improves your ROI. It's where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by reading the article here - Read More
You Created a Podcast, Now What?
Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and running is the hardest part, so now that you have that out of the way, you can focus on what to do next - building your audience. This blog article will give you a few tips on how to do just that. 1. Spread the Word Find Read More
The Best Cases Go to the Best Marketers – LFMM 268
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average. Read More
