Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere. Read More
Stop Competing for the Same Advertising Space – LFMM 266
When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is it necessary Read More
4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm
By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No, you likely won’t have millions of listeners, but you also don’t have millions of website visitors - and you don’t need that many, either. Podcasting can be a great marketing and branding tool for your law firm. This blog outlines Read More
Reputation is Branding – LFMM 265
When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building your firm's brand, you set yourself apart from the rest and draw people into your business. Read More
Stay Top-of-Mind – LFMM 264
You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key. Read More
Build a Premium Brand – LFMM 263
The biggest thing your audience needs is the confidence that you’re the best solution to their problem. Read More
Focus on People, Not Search Engines – LFMM 262
When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and how it can connect to them on a personal level. Read More
5 Reasons to Kickstart a New Marketing Direction Today!
Happy New Year! We hope 2019 will be a great year for your firm. If you haven’t already done so, the start of a new year is always a good time to think about how you plan to market your business for the calendar year. This is the ideal time to take on a new marketing initiative, and this blog will provide you with some ideas, along with a few reasons to start today. For example, is your website outdated and due Read More
Social Media 101: What’s the Point of Social Media After All?
As an attorney, you might believe that social media is just something a bunch of millennials are into. But it’s so much more than that. Having an active social media presence can go a long way toward building and enhancing your online brand. In working with attorneys over the last few years, I’ve heard two different lines of thinking from those who chose to forego any type of social media presence: “I don’t Read More
Why Have a Marketing Plan?
Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t afford to spend countless hours each day refining our marketing tactics while we’re also responsible for growing our company in other ways. That being said, there is one specific marketing mistake that stands out from the crowd: The Read More
