Tracking your results and conversions is imperative if you want to know which marketing channels are giving you the best return. When you're spending money in several different avenues, you have to be aware of the strategies that are converting the highest, and are producing clients that you actually want to work with. Referred clients are the best because they are already warmed up to you, they trust the source that Read More
How Often Should You Send Your Email Newsletter? – LFMM 228
You don't want to annoy your subscribers, but you want to stay on the top of their mind. But here's the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they decide they no longer want to get the helpful information in their inbox, but the vast majority of your subscribers Read More
“Why Do You Hate SEO So Much??” – LFMM 227
We've gotten this question a lot lately, but we don't have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm. With SEO, there can only be one ad at the top of page 1 for any given search. Plus, with Google's constantly changing algorithms, you could finally get to the top, just to get bumped down several spots when an adjustment is made on the search engine's Read More
What Should I Blog About? – LFMM 226
Before coming up with random topics to write about, it's important to realize the purpose of your blog and what all you'll do with the entries you post. You can post them on your website, share them on social media, send them to publications to be published, etc. There are a lot of ways to repurpose the content you create, so once you know where all it will go once you publish it on your website, you can decide what Read More
What’s the Plan? – LFMM 225
Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide how many leads you need to close that many clients. Once you've got this figured out, you can work on how to attract those leads and which Read More
How To Compete With DIY Legal Websites, Part Two – LFMM 224
Part 2 of 2. In this second part of the series "How To Compete With DIY Legal Websites," Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now is the time to establish your niche and build your brand around it. Read More
How To Compete With DIY Legal Websites, Part One – LFMM 223
Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It's not feasible at all for you to get your rates lower than what these sites are offering, and it's not what your goal should be. You shouldn't try to compete with these DIY legal websites, and in this episode, Daniel explains why. Read More
The Fundamentals Still Matter – LFMM 222
The legal profession dates all the way back to ancient Athens; it's one of the oldest professions that's still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven't changed as much as you think. The "Four R's" are still relevant today just like they were in the beginning era of lawyers: Relationships, Referrals, Read More
Your Marketing Portfolio – LFMM 221
In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together. Read More
Tools Versus Strategy – LFMM 220
So you've set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you're going to go about that; which strategies to implement and which tools to use to do it. On this episode, Daniel explains the difference between these two terms and how to plan it all out. Read More
