Do you want to get more out of your email newsletter? If you're already putting in the work to create and send it out, why not make sure it's reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter. Read More
What Are You Trying to Accomplish on Social Media? – LFMM 168
This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn't!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you're the first person they think to call. Read More
Why You Need Video on Your Law Firm Website – LFMM 167
Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you, it establishes credibility. Click below to listen to the whole podcast and learn more reasons why video is essential to your law firm's website. Read More
Branding versus Marketing – LFMM 166
In this episode, Daniel explains the difference between "branding" and "marketing". A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm. Read More
Five Reasons Why Your Brand Matters – LFMM 165
This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself. Read More
Lawyernomics 2017: Day One Recap
We're coming to you from Lawyernomics 2017, held this year at the Bellagio Hotel in Las Vegas. We're proud to be sponsoring the conference for the second year in a row. Day One of the conference featured some great speakers - including Avvo CEO Mark Britton, who broke down several key changes to the legal environment. Britton noted that lawyer job growth has dramatically slowed, with legal work often going to Read More
Your Marketing As a Gatekeeper – LFMM 164
In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some simply aren't worth the hassle and can prevent you from establishing yourself as an expert in your field. Read More
Get More From Your Networking by Following-Up – LFMM 163
Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business. Read More
Don’t Be Afraid to Narrow Your Focus – LFMM 162
On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm's focus is the best thing you can do. Read More
What is “Top of Mind Awareness?” – LFMM 161
Check out the newest podcast, and find out the answer to the question "What is “Top of Mind Awareness?” Once we've answered that, keep listening to find out why this idea is so important for lawyers. Read More
