Did you like this episode? Dislike it? You may have the ultimate marketing plan for your law firm all laid out beautifully in your head, but if it never gets out of your head and onto the page, then it's all for nothing!We have seen it time and time again. Law firms fail to get their marketing plans onto the page and it becomes a mess. Marc explains why it's essential to get it onto the page!👉Here's what you can Read More
Building A Marketing Plan: Six Categories To Get You Started (Part 3)
Ok, so you’ve committed to building a marketing plan. You have a spreadsheet with four rows, one for each quarter, and a blank series of columns because you are unsure what categories to use. Though we will give you some ideas to get started, it is also important to note that you don’t need four rows. Why? Because nothing says, you have to do this by quarter. That is how we do it here at Spotlight, but that doesn’t Read More
Creating an Effective Marketing Plan From Scratch pt 1 – Ep 694
Did you like this episode? Dislike it? If your law firm needs a strong marketing plan to reach its goals, then this is a great place to start!Most law firms are not starting their marketing journey the correct way, and this can simply be because they do not have a marketing plan! In fact, most law firms probably do not even have a strong marketing plant to begin with. Prepare to take some notes because this is Read More
Building Version One of Your Legal Marketing Plan – Ep 693
Did you like this episode? Dislike it? What it looks like to build version one of your law firm's marketing plan. It may seem like a tall ask especially if you're new to this process. Marc breaks down how to make it work for you and your firm's goals!👉Here's what you can expect: How to create version one of your marketing plan The best way to make it work for you ☝️Need help creating a marketing Read More
Building A Marketing Plan: Using The Categories (Part 2)
In the previous blog, we discussed the fifth step in a marketing plan: organizing your marketing plan under several different categories. We mentioned that you could either have a category entitled “Social Media” encompassing organic posts (things you post for free) and paid digital ads through various social media platforms, or you could have separate ones for each. The key point is that there was no right or better Read More
Legal Marketing Strategy vs Plan – The Chicken vs The Egg – Ep 692
Did you like this episode? Dislike it? Strategizing and Planning. What comes first? Does one NEED to go before the other?We have a chicken vs egg type of discussion about this one. Marc does give a great reason why he believes the plan will help create the strategy! 👉Here's what you can expect: What comes first How your law firm can be more effective with its marketing ☝️Need help creating a Read More
Why Having Marketing Categories Matters a LOT! – Ep 691
Did you like this episode? Dislike it? By simply having marketing categories in your marketing plan, you help your marketing efforts immensely!For many law firm owners or legal marketing directors, creating a marketing plan can seem daunting. It does not have to be this way! 👉Here's what you can expect: How marketing categories help your overall efforts The best way to think about marketing Read More
4 Elements a Legal Marketing Plan Absolutely Needs – Ep 690
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start!Marc shares his insight on creating a marketing plan. The first thing you need to make sure is that you can answer these Read More
Building A Marketing Plan: What Is A Marketing Plan? (Part 1)
Many people ask what they need to start developing a marketing plan. However, we question to what degree most law firms either have a marketing plan or think they have one. For instance, as we begin discussing a marketing plan and its components, you may realize that what you have is falling considerably short. That’s not to say that a marketing plan is overly complex. As you read this blog series, you will Read More
Humanizing Your Law Firm’s Image – Ep 689
Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods.In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded, but this could not be Read More
