ALWAYS. BE. TESTING! The best marketers are the ones that enjoy split testing their campaigns. However, it takes a different mindset because marketing revolves around failure. However, instead of thinking about all the things that failed, you're finding new ways that didn't work. (Thomas Edison has a similar quote about his attempts to create the light bulb.) That's because marketing NEVER has a true end goal. Read More
122 – Ethical Social Media with Emily Wiegert
Social media is the present and future of marketing, but it can open up several ethical concerns with regard to conduct and how you present yourself. This week's guest, Emily Wiegert, joins us to explain what to really watch out for and what you shouldn't actually be worried about. Learn more about Emily and her work at www.thebackpocketcmo.com Read More
4 Incredible Blogging Stats You Should Know in 2023
Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will help you enhance your firm's marketing strategy. 1. Blogs with a reading time of more than 7 minutes receive less engagement According to Medium, longer blog posts don't get the same love as shorter blogs do. If you're trying Read More
Social Media Isn’t a Billboard – LFMM 494
Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's the key — you can't approach your marketing the same way you did in the past. We explain on today's episode. Read More
5 Content Pillars To Better Market Your Services
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Content! Content! Content! We hear that word everywhere and with good reason. Basically “everything” your firm puts out for your audience automatically becomes "content." Digital marketing is critical for firms Read More
121 – Telling Your Story with Chris Vander Kaay
Your story is what truly connects you to your audience and builds that valuable trust more than any slogan or tagline ever could. This week in somewhat of a second-part episode to a previous guest, Darryl Isaacs, we're joined by Chris Vander Kaay from Brain Trust Legal Group to talk about why your brand and story are such powerful tools and can help your firm's growth. Check out Brain Trust Legal Group's upcoming Read More
How to Measure the ROI of Your Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be. That isn't true for professional services, especially lawyers and financial pros. Why? It isn't because your subject matter is dry and boring (even though you may think it Read More
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode! Read More
4 Must-Have Skills to Look for When Hiring an In-House Marketer
Ready to bring your marketing in-house? Congrats! When looking for your next superstar employee, you want to make sure you find someone that possesses the right skillset that not only gives you the confidence that you can delegate and take all the marketing off your plate, but that they can also take your firm's marketing to the next level. Here are a few skills/characteristics to look for. 1. Analytical A lot Read More
How Are You Selling Yourself? – LFMM 486
When it comes to how you're selling your services, are you just bragging about what you've done in the past, or are you demonstrating HOW you're going to help your future clients? It's a very important shift and distinction to make, and we explain it all on today's episode. Read More
