Referrals are the lifeblood of most service industries, especially legal and financial. And when it comes to how you market your firm, you should focus on maximizing the number of referrals you receive before ever trying to add on other initiatives like SEO or PPC. But maybe you're thinking, "Hey Spotlight, I totally agree with you and think you're absolutely right, but the majority of my business already comes Read More

There's no denying that video marketing is here to stay. What’s more, it has become an essential marketing tool for businesses that aren’t traditionally visual in scope—including yours! A video marketing strategy could be highly beneficial for reasons like the following: It Makes Relationships More Personal: People love to connect with others, and your clients are no different. You can reach more clients by Read More

This article was submitted by Dan Brian, founder of Marketing for Justice, a membership group for law firm marketers providing digital marketing know-how through live online workshops, group coaching, and on-demand video library, and more. In his 9-5, Dan serves as Digital Marketing Director for a mid-size personal injury law firm in North Carolina. Ah, email… it’s been written off for dead so many times, but time Read More

When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing.  Compared to other types of digital marketing, it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For a few hundred dollars a month, you can: Capture leads earlier because Read More

A well-designed logo is one of the most powerful marketing tools a business will ever have. It sends a message about the brand to everyone, and when that message is accurate, the benefits can be enormous. If your firm still needs a logo (or its time for a refresh) and you don’t have a graphic design background yourself, you’ll want to outsource your logo design needs. This article shares some tips for getting Read More

First impressions are everything, and today's consumers usually get their first impressions online. Your website is one of your firm's most important assets. It's your online real estate, your digital business card, your central marketing hub, and more all rolled into one. And if it doesn't make a good impression, people will leave as quickly as they came in and never come back. Here's what you can do to ensure Read More